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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: global market performance 2015, tea
        • Figure 2: top 5 markets, tea, (000) tonnes, 2015*
        • Figure 3: Retail tea sales by type, top 5 markets, 2014
        • Figure 4: Retail tea formats, % of launches, by region, 2015
        • Figure 5: Top 5 RTD tea flavours, % of all new product and new variety launches, by region, 2015
        • Figure 6: Top RTD tea claims, % of launches, global, 2012 - 2015
    • The Big Stories

      • Unilever elevate Lipton into the growing world of premium tea
        • Figure 7: Top brand sales and shares, by value, UK, 2013/14-2014/15
      • Flavour trumps quality in growing tea pod category
        • Figure 8: Total tea launches by format and region, % of all launches, global, 2015
        • Figure 9: consumption of tea pods (monthly or more frequently), by country, Europe, 2015
      • Botanicals are the new black in RTD tea
        • Figure 10: Selected high growth botanical ingredients, % of hot tea launches, global, 2013 - 2015
    • Notable Products

      • Looking To The Future

        • Tea Forte leads the charge of premium tea brands into the luxury realm
            • Figure 11: Global luxury goods markets, by region, 2010-14
          • Fermented, raw and ancient kombucha continues to thrive
              • Figure 12: kombucha consumption, by demographics, US, May 2015
            • Mexican anti-obesity legislation impacts RTD tea innovation
              • Figure 13: use of stevia in rtd tea, % of launches, Mexico, 2011 - 2015
          • The Analyst's View

            About the report

            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

            • The Consumer

              What They Want. Why They Want It.

            • The Competitors

              Who’s Winning. How To Stay Ahead.

            • The Market

              Size, Segments, Shares And Forecasts: How It All Adds Up.

            • The Innovations

              New Ideas. New Products. New Potential.

            • The Opportunities

              Where The White Space Is. How To Make It Yours.

            • The Trends

              What’s Shaping Demand – Today And Tomorrow.

            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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