Tea Shops - China - November 2018
“Consumers are mostly taste-led when choosing tea shop drinks, and they would like to pay more for natural and fresh ingredients. The seemingly non-stop innovation activity in this foodservice area has been driving much of the business revenue. As more consumers, including the young generation, pay attention to the nutrition value on drinks, tea shops can try to apply more types of coarse grains or traditional Chinese herbs to meet consumers’ demand for healthy drinks and nourishing the body.”
– Belle Wang, Associate Analyst, Food and Drink
This report looks at the following areas:
- Younger consumers like blended drinks while older like pure drinks
- Potential collaboration with different service shops
- IP collaboration has potential to enlarge consumer scope
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