Technology and Irish Tourism - Ireland - July 2015
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“Online sources are the preferred method for booking a holiday or short break in Ireland. Consumers in NI show greater usage of third party websites, such as Expedia, while RoI consumers prefer to book directly with service providers. As such, Irish tourism companies should look to adopt a region specific strategy that places the emphasis of their marketing efforts on the main channels used within NI and RoI to drive bookings and usage of their services.”
– James Wilson, Research Analyst
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