Technology and Irish Tourism - Ireland - July 2015
“Online sources are the preferred method for booking a holiday or short break in Ireland. Consumers in NI show greater usage of third party websites, such as Expedia, while RoI consumers prefer to book directly with service providers. As such, Irish tourism companies should look to adopt a region specific strategy that places the emphasis of their marketing efforts on the main channels used within NI and RoI to drive bookings and usage of their services.”
– James Wilson, Research Analyst
This report answers the following questions:
- Which online information sources did Irish consumers use to book their most recent holiday or short breaks?
- How did Irish consumers book aspects of their most recent trip?
- What opportunities does the high level of technology usage in Ireland hold for tourism companies?
- Is there an opportunity for a technology-free tourism experience?
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