Teen Fashion - US - July 2019
Covered in this report
This report explores attitudes and behaviors of teenagers regarding shopping, fashion, style, and clothing/accessories, including where they shop, what influences purchases, and what innovations may drive sales.
For the purposes of this report, Mintel has defined teens as consumers aged 12-17.
- Younger teens: aged 12-14
- Older teens: aged 15-17
In addition to boys’ and girls’ clothing, this report includes:
- Winter Apparel (eg hats, scarves, gloves)
- Accessories (eg handbags, jewelry)
This report does not discuss underwear, sleepwear, or swimwear
"For fashion retailers, appealing to the ever-changing teen market is challenging. Teenage consumers are savvy, trendy, and price conscious. They have high expectations of apparel brands and are looking for a variety of styles and sizes, as well as relevant and poignant brand messaging. However, as teens are shopping with a limited budget, and are not necessarily dedicating all of their discretionary dollars to fashion items, these offerings are expected at affordable prices. To keep up with teens’ dynamic fashion sense, retailers must actively engage with their consumers where they spend their time: social media. Teenage shoppers are eager to socialize online and engaging with them can provide fashion retailers with valuable insights into current trends and desires, as well as promote offerings in a way that speaks to the target consumer. "
- Madelyn Franz, Research Analyst
This report will look at the following areas:
- Teens are diverse and want the same from their clothing retailers
- Fashion is an expressive outlet
- Stay social
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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