Teen Fashion - US - July 2019
US $4,438.56 (Excl.Tax)Excl. Tax Buy Now
This report explores attitudes and behaviors of teenagers regarding shopping, fashion, style, and clothing/accessories, including where they shop, what influences purchases, and what innovations may drive sales.
For the purposes of this report, Mintel has defined teens as consumers aged 12-17.
In addition to boys’ and girls’ clothing, this report includes:
This report does not discuss underwear, sleepwear, or swimwear
"For fashion retailers, appealing to the ever-changing teen market is challenging. Teenage consumers are savvy, trendy, and price conscious. They have high expectations of apparel brands and are looking for a variety of styles and sizes, as well as relevant and poignant brand messaging. However, as teens are shopping with a limited budget, and are not necessarily dedicating all of their discretionary dollars to fashion items, these offerings are expected at affordable prices. To keep up with teens’ dynamic fashion sense, retailers must actively engage with their consumers where they spend their time: social media. Teenage shoppers are eager to socialize online and engaging with them can provide fashion retailers with valuable insights into current trends and desires, as well as promote offerings in a way that speaks to the target consumer. "
- Madelyn Franz, Research Analyst
This report will look at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.