Teen Trends - US - June 2019
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For the purposes of this report, Mintel uses the following definitions:
"Although they represent a small share of the population and spending power, teens continue to dictate where the US market is going and how it will look in the future. Parents still have a significant amount of power over teens and their choices, but teens are asserting their independence now more than ever as they increase their digital footprint. Mobile lives and digital interactions shape how teens discover new trends and how they interact with the world around them. The fear of judgment doesn’t go away as younger generations enter teen years, but the digital world has guided wayward teens to their tribes, creating more exciting ways for brands to interact with these young consumers in real time."
- John Poelking, Leisure & Media Analyst
This Report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.