Teens' and Tweens' Beauty Market - US - December 2011
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The teen and tween beauty market has always straddled the fence between attracting new users to the category with the hope of forming life-long habits, and providing age-appropriate products. Parents continue to battle the KGOY (kids growing older younger) phenomenon, but young girls are facing intense pressure from both the media (and sometimes Mother Nature) to adopt adult behaviors before they’re ready. In the retail word the phrase “Christmas creep” refers to stores displaying holiday merchandise earlier each year (now it’s common to see Christmas decorations set up next to the Halloween items). In this same fashion it appears that the beauty industry has waged a type of “tween creep” where girls as young as 7 or 8 are considered fair game for tween products.
For brands looking to initiate long-term relationships with these young users they must create product lines that grow with these girls as they mature or they’ll be abandoned as “too childish” which is a death sentence for cosmetics hoping to see the light of the high school hallways. Mintel examines the factors surrounding the teen and tween beauty market by focusing on the following topics:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.