Teens' and Tweens' Beauty Market - US - February 2009
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The teens and tweens beauty market holds a unique position within the health and beauty industry. While most of the products are mature staples such as nail polish or lip gloss, the consumers (young girls) are ushered into their initial “grown-up” beauty purchases. Manufacturers have a small window of opportunity to initiate interest and create lasting impressions on younger shoppers in order to foster long-term relationships.
This challenge involves both attracting young attention, and winning crucial parent approval. Because most parents are facing the KGOY (kids growing older younger) phenomenon, there is distinct pressure to keep children young for as long as possible. In the beauty arena this can either mean seeking out age-specific products (i.e. those with specific child-friendly branding) or delaying these “adult” purchases altogether. In order to better understand how these initial purchases are made, Mintel examines the factors surrounding the tween/teen beauty market including the following topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.