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Description

Description

"Parents’ fears regarding their child’s use of technology are numerous, with stranger danger, access to inappropriate content and cyberbullying at the top of the list. Technology brands are attempting to respond to these fears, giving parents greater control and creating child-friendly versions, as well as emphasising the positive role technology can play in aiding child development."
- Rebecca McGrath, Research Analyst

This report discusses the following key issues:

  • Responding to technology fears 
  • The decline of traditional TV viewing

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
      • Executive Summary

        • Nearly three quarters of teens/tweens use a smartphone
          • Figure 1: Technology used at home, March 2015
        • Strangers and inappropriate content are parents’ greatest fears
          • Figure 2: Technology concerns, March 2015
        • YouTube use far higher among children
          • Figure 3: Social media websites/apps used, March 2015
        • Kids are interested in child-only social networks
          • Figure 4: Social media attitudes, March 2015
        • Most using second screen while watching TV
          • Figure 5: Technology behaviour, March 2015
      • Issues and Insights

        • Responding to technology fears
          • The facts
            • The implications
              • The decline of traditional TV viewing
                • The facts
                  • The implications
                  • The Market – What You Need to Know

                    • Teens are watching significantly less live TV than adults
                      • Sky makes content filtering the default
                        • Google and Apple respond to the European Commissioner on in-app purchases
                          • The Government and networks attempt to tackle cyberbullying
                          • Market Drivers

                            • Teens/tweens are watching significantly less live TV than adults
                              • Figure 6: Minutes spent per day on ‘viewing activities’, by age, November 2014
                            • Sky makes content filtering the default
                              • Google and Apple respond to the European Commissioner on in-app purchases
                                • The Government and networks attempt to tackle cyberbullying
                                • Key Players – What You Need to Know

                                  • Vine launches child friendly version
                                    • YouTube launches YouTube Kids
                                      • New data-free app, Jott, is on the rise
                                        • TeenSafe app set to get UK launch
                                          • Music streaming service only works when on the move
                                            • Horror series app explores new ways of storytelling
                                            • Launch Activity and Innovation

                                              • Music app gets kids moving
                                                • Major social networks create kid versions
                                                  • Data-free app, Jott, is taking off
                                                    • Dark Hearts explores storytelling
                                                      • TeenSafe app set to get UK launch
                                                      • The Consumer – What You Need to Know

                                                        • Nearly three quarters of teens/tweens use a smartphone
                                                          • Strangers and inappropriate content are parents’ greatest fears
                                                            • Most using second screen while watching TV
                                                              • YouTube use far higher for children than for adults
                                                                • Huge demand for tablets at school
                                                                  • Kids recognise the long life of posts
                                                                  • Technology Used

                                                                    • Nearly three quarters of teens/tweens use a smartphone
                                                                      • Figure 7: Technology used at home, March 2015
                                                                    • Girls are using smartphones earlier than boys
                                                                      • Figure 8: Technology used in the home, by gender of child, March 2015
                                                                    • Device use is impacted by age
                                                                      • Figure 9: Technology used in the home, by age of child, March 2015
                                                                    • Three quarters of teens and tweens have their own tablet
                                                                      • Figure 10: Technology ownership, March 2015
                                                                  • Technology Concerns

                                                                    • Strangers and inappropriate content are parents’ greatest fears
                                                                      • Figure 11: Technology concerns, March 2015
                                                                    • Concerns over harm to development
                                                                      • Over a fifth worried about online spending
                                                                      • Activities on Devices

                                                                        • Use of mobile devices for instant messaging grows
                                                                          • Figure 12: Activities performed on each device, March 2015
                                                                          • Figure 13: Use of social media on each device, March 2015
                                                                        • Tablet most popular personal device for watching TV shows
                                                                        • Technology Behaviour

                                                                          • Most using second screen while watching TV
                                                                            • Figure 14: Technology behaviour, March 2015
                                                                          • Older children spend less time watching TV
                                                                            • Figure 15: Time spent going on the internet vs watching TV, by age, March 2015
                                                                        • Social Media Usage

                                                                          • YouTube use far higher than for adults
                                                                            • Figure 16: Social media websites/apps used, March 2015
                                                                          • Younger tweens using major networks despite restrictions
                                                                            • Figure 17: Social media websites/apps, by age of child, March 2015
                                                                        • Social Media Attitudes

                                                                          • Kids are interested in child-only social networks
                                                                            • Figure 18: Social media attitudes, March 2015
                                                                          • Kids seen to bully each other more online
                                                                            • Social media proving to be useful tool for meeting new friends
                                                                              • Kids recognise the long life of posts
                                                                              • Attitudes towards Technology

                                                                                • Huge demand for tablets at school
                                                                                  • Figure 19: Technology attitudes, March 2015
                                                                                • Many concerned about who they are meeting
                                                                                  • No clear preference for a book format
                                                                                    • Half believe they have seen inappropriate content
                                                                                      • Figure 20: Viewing inappropriate content, by social media networks used in last month, March 2015
                                                                                    • Significant value in online promotion
                                                                                      • Figure 21: Interest in purchasing product seen online, by social media network used in last month, March 2015
                                                                                  • Appendix

                                                                                    • Data sources
                                                                                      • Abbreviations

                                                                                      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                      • Market

                                                                                        Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                      • Consumer

                                                                                        Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                      • Brand/Company

                                                                                        Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                      • Data

                                                                                        Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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