Teens' and Tweens' Technology Usage - UK - May 2014
“For younger consumers, social media is set to become the favoured channel for communication between brands and customers or potential customers, as customer support, product reviews, advertising and potentially even e-commerce all migrate to social channels. High levels of interaction with brands though social channels will serve to empower the next generation of young consumers and encourage brands to improve customer relations, as any negative feedback or reviews can easily be broadcast to large proportion of a brand’s customer base.”
– Harry Segal, Research Analyst
Some questions answered in this report include:
- What can brands expect from the next generation of young consumers?
- How influential are children in the technology device purchasing process?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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