Telecom - Media Usage - Canada - August 2016
US $4,460.03 (Excl.Tax)Excl. Tax Buy Now
"Operators in the telecommunication industry in Canada are facing a changing environment of evolving technology and consumer preferences. While some of these consumer preferences are generational, the way media is being consumed and utilized is transforming as a whole. To retain customers and preserve an excellent reputation, which will help grow telecom businesses moving forward, service providers will need to focus on providing services of high quality, that are reliable and affordable to consumers."
-Andrew Zmijak, Research Analyst, Consumer Behaviour
This report discusses the following key topics:
This Report focuses on consumer usage, interest, and attitudes towards telecommunication services and products, as well as the providers in this category. Macroeconomic factors affecting the telecom industry, and market sizes and forecasts are also explored. Categories of services covered spread across the following: Internet, pay television (cable and satellite), mobile phone, streaming video, home phone (landline), home monitoring and bundled media. The Report also looks at marketing and advertising campaigns from this category.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.