Telecom - Media Usage - Canada - August 2016
"Operators in the telecommunication industry in Canada are facing a changing environment of evolving technology and consumer preferences. While some of these consumer preferences are generational, the way media is being consumed and utilized is transforming as a whole. To retain customers and preserve an excellent reputation, which will help grow telecom businesses moving forward, service providers will need to focus on providing services of high quality, that are reliable and affordable to consumers."
-Andrew Zmijak, Research Analyst, Consumer Behaviour
This report discusses the following key topics:
- Nearly half of consumers feel they are over-paying for their Internet plan
- Data plans for smartphones are too costly
- A third of consumers are very interested in the ability to choose their own channels
This Report focuses on consumer usage, interest, and attitudes towards telecommunication services and products, as well as the providers in this category. Macroeconomic factors affecting the telecom industry, and market sizes and forecasts are also explored. Categories of services covered spread across the following: Internet, pay television (cable and satellite), mobile phone, streaming video, home phone (landline), home monitoring and bundled media. The Report also looks at marketing and advertising campaigns from this category.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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