Television Advertising - US - February 2017
"Twenty years after the launch of Netflix, and more than a decade since the launch of YouTube, advertisers continue to increase spending on television commercials, with sales estimated at $81 billion in 2016. Growth continues because the television commercial remains the pièce de résistance for product introductions and brand equity, offering the ability to create a cohesive narrative viewed on HD screens."
- Billy Hulkower, Senior Technology Analyst
This report is looking at the following areas:
- Viewers bombarded by hundreds of commercials weekly
- Online and mobile gain traction, jeopardizing linear growth
- DVR far more popular than TVE, cVOD
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