Televisions - Canada - January 2019
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"Most consumers have one-to-two televisions, with Samsung being the most commonly found brand of TV in Canadian households. The majority of consumers use a high definition TV, most often, in their homes, while a significantly smaller share utilizes an Ultra HD 4K TV. Opportunity exists for brands to expand sales by addressing motivational factors to upgrade to Ultra HD with price discounts and greater availability of channels in 4K being paramount. Additionally, key consumer sentiment reveals that it is important to research various models and brands before buying a new TV. Operators in the category face challenges such as competing on price, attracting younger cohorts who are more likely to watch video content on other devices, as well as tackling the TV replacement cycle as most would only replace their main TV if it stopped working."
Andrew Zmijak, Research Analyst
This report will look at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.