Televisions - UK - August 2019
Covered in this report
This report examines the UK market for televisions. ‘Televisions’ in this context refers to any independent device built explicitly with the purpose of receiving broadcast television signals. Personal computers plugged into an aerial, for example, are not included within this definition, and are not included in the market size estimates.
‘Smart’ televisions are those that have the ability to connect directly to the internet built into them, and come with customised software designed to facilitate this. TVs that are connected via other devices, like set-top-boxes or games consoles, are not defined as ‘smart’, even though these devices provide access to many of the same features that smart TVs have.
“Through declining prices and the build-up to major sporting events, take-up of 4K Ultra HD TVs has grown in the last year. This is set to continue as people show desire to upgrade to higher resolution pictures and larger screens As picture resolution improves, it is vital brands offer equally impressive sound quality built into sets, while also ensuring seamless navigation of smart TV interfaces, utilising voice assistants and smartphones.”
– Matt King, Category Director - Technology
This report looks at the following areas:
- Consumers are prioritising larger screens as the emphasis on the main set grows
- Demand for sound quality provides an opportunity to boost sales
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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