Televisions - UK - November 2013
“Aesthetically motivated consumers have cost the TV industry in recent years. People have prioritised visual aspects, such as screen size, design and picture quality, ahead of ‘internal’ features, such as smart and 3D capability.Whilst consumers haven’t had to pay a significant premium for these aesthetic aspects in recent years, super-slim 4K OLED TVs will reignite value as consumers and manufacturers priorities realign.”
– Paul Davies, Senior Technology Analyst
Some questions answered in this report include:
- Are TVs in danger of becoming monitors for external content sources?
- Will the small TV market become obsolete?
- Beyond the impact of the FIFA World Cup in 2014, how can the market return to growth?
- Will smart and 3D TVs ever take off?
This report looks at how ownership of different types of TV has developed, and also discusses the location of TVs in consumers’ homes. People’s purchasing plans are also assessed as we discover when consumers are looking to buy their next TV, and which features or screen types they are most interested in.
The report also investigates the value consumers place on different types of TV product features, and what attitudes they have towards buying and watching television.
Finally, we look at the usage of smart apps, HD and 3D channels amongst existing device owners.
This report will examine the sales of televisions in the UK. ‘Televisions’ in this context refers to any independent device built explicitly with the purpose of receiving broadcast television signals. Personal computers plugged into an aerial, for example, would not be included within this definition, and are not included in the market size estimates.
A number of types of television are capable of being connected to computers with audio and video cables, and displaying content from the internet accordingly. Other televisions have the ability to connect directly to the internet built into them, and come with customised software designed to facilitate this. This latter category of devices is what is referred to when ‘smart’ or ‘internet-enabled’ televisions are discussed during this report.
‘3D television’ refers to any television with the ability to display three-dimensional (3D) content (whether from a satellite, cable or digital terrestrial TV signal, read from a disc or from an internet source). Some televisions use ‘passive’ glasses to accomplish this, where polarised plastic panes filter the content seen by each eye. Other televisions use ‘active shutter’ glasses, where battery-powered shutters within the glasses are used to the same end effect. Both technologies are covered under discussion of 3D television.
LED-backlit televisions use an advanced form of LCD technology. Within this report these two types of screen (LCD and LED) are treated separately, and therefore the term ‘standard LCD’ refers to those TVs without LED enhancement.
For the purposes of this report, small screen TVs are classified as those sized 24 inches and below, medium TVs are sized 26-31 inches, and large screen TVs refer to those sized 32 inches and above.
The terms 4K and Ultra HD are used interchangeably throughout this report in reference to the next generation of picture quality. Ultra HD TVs are categorised as those that display a horizontal resolution of 4,000 pixels.
Discussion of the ‘main’ television set refers to the television consumers will spend most time with. Normally this is contained in the living room. ‘Secondary’ sets are generally referred to as TVs in kitchens, bedrooms or other rooms.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.