Televisions - US - January 2011
Despite the recession, the television market has enjoyed steady growth in unit volume as flat panels reached mainstream adoption over the last five years. However, stalling momentum in 2010 suggests that macroeconomic forces are finally catching up to the industry. Manufacturers are under pressure to generate new sources of premium (eg 3DTV) and will need to gauge consumer appetites carefully to invest in the right technologies.
In this exclusive report, Mintel takes a look at the innovations and consumer attitudes that shape the intensely competitive dynamics of the TV industry.
Analysis and insights offered include:
- Where LCD and plasma technology is headed
- Why 3DTV isn’t working and what might fix it
- Which demographics specific brands are targeting
- How distribution channels can be used strategically
- How many consumers are still in the market
- What motivations drive current purchases
- How much a brand name is worth
- Which value-added features consumers will pay extra for
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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