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Attitudes to Private Label - Thai Consumer Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Attitudes to Private Label - Thai Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Consumption goods are becoming commoditised by private labels and consumers are asking themselves ""why pay more?"" for name brands that are of equal quality and satisfaction. More consumers are learning that private labels are not bad options, posing threats to name brands as they are losing customers.

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Expert analysis from a specialist in the field

Written by Pongsanguan Jiradechakul, a leading analyst in the Consumer Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

There is a positive outlook for private labels as Thais are more open to buying them for reasons other than just low prices. See what the opportunities could be for retailers and how brands should react to the situation. Pongsanguan Jiradechakul
Consumer Lifestyles Senior Analyst

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What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • Market context
    • [Graph] Thailand: Types of brands purchased in the last three months, by product category, November 2019
    • [Graph] Thailand: Purchased direct-selling product categories, November 2019
    • Mintel predicts
    • [Graph] Thailand: Statement best applies, November 2019
    • What consumers want and why
    • [Graph] Thailand: Key reasons for choosing private label products over their branded equivalents, November 2019
    • [Graph] Thailand: Elements that encourage to buy private label products, November 2019
    • [Graph] Thailand: Elements that encourage to buy private label products, November 2019
    • Opportunities
  2. key trends

    • Retailer's strategies: Competing in quality and expanding consumer base
    • Consumer's changes: Shifting lifestyles and ways of thinking
  3. consumer insights

    • What is private label products?
    • Who buys private label products?
    • [Graph] Thailand: Statement that best applies to you, November 2019
    • [Graph] Thailand: Statement that best applies to you, November 2019
    • [Graph] Thailand: Statement that best applies to you, November 2019
    • [Graph] Thailand: Agreed statement, by household income, November 2019
    • [Graph] Thailand: Purchased private label product categories, by age group, November 2019
    • [Graph] Thailand: Purchased private label product categories, by gender, November 2019
    • What private label products do they buy?
    • [Graph] Thailand: Purchased private label product categories, November 2019
    • [Graph] Thailand: Purchased product categories, November 2019
    • [Graph] Thailand: Purchased chilled/frozen ready meal category, November 2019
    • [Graph] Thailand: Purchased preserved food category, November 2019
    • [Graph] Thailand: Purchased beverage category, November 2019
    • [Graph] Thailand: Purchased brand types by consumers who find private label products equally appealing to branded products, November 2019
    • [Graph] Thailand: Purchased brand types by consumers who find private label products less appealing than branded products, November 2019
    • [Graph] Thailand: Purchased brand types by consumers who have no opinion towards private label and branded products, November 2019
    • Where do they buy private label products?
    • [Graph] Thailand: Retailers for private label products in the past six months, November 2019
    • [Graph] Thailand: Purchasing channels, November 2019
    • Why do they buy private label products?
    • [Graph] Thailand: Key reasons for choosing private label products over their branded equivalents, November 2019
    • [Graph] Thailand: Reasons to buy private label products, November 2019
    • [Graph] Thailand: Reasons to buy private label products, November 2019
    • [Graph] Thailand: Reasons to buy private label products, November 2019
    • [Graph] Thailand: Reasons to buy private label products, November 2019
    • What could encourage buying more private label products?
    • [Graph] Thailand: Elements encouraging to purchase private label products, November 2019
    • [Graph] Thailand: Elements that encourage to buy private labels, November 2019
    • [Graph] Thailand: Sentence that best applies, November 2019
    • [Graph] Thailand: Statement that best applies, November 2019
    • [Graph] Thailand: Sentence that best applies, November 2019
    • Consumer insights in summary
  4. market applications

    • Improve the low-involvement products
    • Heighten the value
    • Brands to be more forward-thinking
    • Global innovations
  5. appendix

    About the report

    This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across Thailand. These trends are validated based on our proprietary and robust consumer data from our primary research. Our industry experts analyse the data and share recommendations to help you identify opportunities and make better decisions faster. You’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Description