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Beauty Routines - Thai Consumer Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Beauty Routines - Thai Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Though information on beauty is typically spread digitally, beauty product penetration still lags, especially in rural areas. Simplicity, lower price points and mass distribution are key factors in winning the hearts of consumers


Urbanisation leads to a busier lifestyle, causing tension when it comes to prioritisation and multi-tasking. Finding the right moment and emphasising convenience can stimulate and enable beauty reapplication on the go without compromising consumers' other activities.

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Expert analysis from a specialist in the field

Written by Pongpera Mitradarmbidhaks, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Disrupt morning & night routines and capitalise on the new on-the-go beauty space. Pongpera Mitradarmbidhaks
Senior Beauty and Personal Care Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • key trends

      • [Graph] Thailand: Facial care retail market spend per capita (US$), 2013-22
      • [Graph] Beauty regimen expansion across APAC
    • global trends and how they are playing out in thailand

      • [Graph] Leading SEAN markets: Beauty and personal care launches, Oct 2015-Sep 2019
      • [Graph] Leading North- and Southeast Asian markets: Men's beauty and personal care launches, Oct 2015-Sep 2019
      • [Graph] Thailand: beauty product launches carrying an on-the-go or convenience claim, Oct 2015-Sep 2019
    • consumer insights

      • [Graph] Thailand: Beauty product usage throughout the day
      • [Graph] Thailand: Number of categories used throughout the day
      • [Graph]
      • Chapter 1: The morning routine
      • [Graph] Thailand: Beauty products used at home in the morning
      • [Graph] Thailand: Beauty products used at home in the morning, by gender
      • [Graph] Thailand: Beauty-enhancing products used by women in the morning
      • [Graph] Thailand: Beauty enhancing products used by men in the morning
      • [Graph] Thailand: Beauty product penetration gaps, by urban area
      • [Graph] Thailand: Skincare and beauty shopping channels used, by area
      • Chapter 2: The out-of-home routine
      • [Graph] Thailand: Beauty products used at home in the morning, vs those used out of home
      • [Graph] Thailand: Locations at which beauty products are reapplied, by subcategory
      • [Graph] Thailand: Beauty products used at home in the morning, vs those used out of thehome
      • Chapter 3: The night routine
      • [Graph] Thailand: Beauty products used at home at night
      • [Graph] Thailand: Facial skincare product formats used
      • [Graph] Thailand: Skincare product formats used, by age
    • market applications

      • Opportunities
      • [Graph] Global: Skincare launches, by emerging formats
      • Who's innovating
      • Global innovations
    • the boardroom checklist

      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across Thailand. These trends are validated based on our proprietary and robust consumer data from our primary research. Our industry experts analyse the data and share recommendations to help you identify opportunities and make better decisions faster. You’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

      Description