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Thailand Consumer Market Study - 2017

This study provides in-depth analysis into the lifestyles of metropolitan Thai consumers ages 18 and older who reside in the five key regions in Thailand.

Four aspects of metro Thai lifestyles are examined - spending patterns, goals & aspirations, health & wellness and the environment.

The following key topics are covered:

  • How the economic climate is slowing consumer spending
  • The importance in striking a work/life balance for Thai consumers
  • As obesity levels grow, the need to curb sugar and fat consumption becomes top of mind
  • How growth in avoidance of dairy and gluten is influencing new product launch activity

You will also have access to the appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

What you get

What's included

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Table of contents

Spending Patterns

  • Economic climate slows consumer spending
  • Online shopping offers prime appeal
  • Technology brings greater convenience
  • High quality still trumps all

Goals & aspirations

  • Spending more time with family to create balance
  • Relieving stress becomes a priority

Health & wellness

  • Growing obesity and the need to curb sugar and fat consumption
  • Gluten becomes a perceived evil
  • Growth in non-dairy and avoidance of dairy/lactose
  • Need for clean eating
  • Functional food and drink can aid slimming and weight loss
  • Plant based diets and vegetarianism

The Environment

  • Beyond eco-friendly packaging
  • Water conservation
  • Ethical sourcing practices


  • Visual representation of all consumer responses

Thailand Consumer Market Study - 2017

US $4,995.00 (Excl.Tax)