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Deodorants - Thai Consumer Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Deodorants - Thai Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Deodorants' role will change from being products exclusively used routinely to being products that also provide lifestyle-based solutions. Thais' growing engagement with physical activities will redefine expectations of deodorants – they will need to facilitate new rising exercise occasions and functions that will specifically help in those situations.

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Expert analysis from a specialist in the field

Written by Pongpera Mitradarmbidhaks, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Re-establish category fundamentals and respond to the changing climate and lifestyles in Thailand. Pongpera Mitradarmbidhaks
Senior Beauty and Personal Care Analyst


What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • key trends

      • key drivers

        • Deordorants: on a cusp of stagnancy
        • [Graph] Thailand: Deodorant market size (in USD million)
        • [Graph] Thailand: Top 10 claims in deodorants, 2015-19
        • Performance is undervalued
        • [Graph] Thailand: Percentage of exercising participation by demographics, 2015
        • [Graph] Thailand: Newly registered fitness businesses, 2016-May 2019
        • Environmental pressures
        • Follow the leader: Skincare

        • consumer insight

          • [Graph] Thailand: Benefits sought in deodorants
          • [Graph] Thailand: Benefits sought in deodorants
          • Return to basic functions
          • Uncovering men's needs
          • [Graph] Thailand: Deodorant usage, by gender
          • [Graph] Thailand: Male deodorant usage, by age, 2020
          • [Graph] Thailand: Percentage of deodorant reapplication during the day
          • [Graph] Thailand: Percentage that only use deodorant after exercising
          • [Graph] Thailand: Benefits sought in deodorants, by gender
          • Uncovering women's needs
          • [Graph] Thailand: Benefits seeking in deodorant, by gender
          • [Graph] Thailand: Benefits seeking in deodorant, by gender
        • market application

          • Opportunities for total category
          • Opportunities for men
          • [Graph] APAC: "In-shower" beauty & personal care launches, 2016-19
          • Opportunities for women
          • Who's innovating?
          • Global innovations
        • boardroom checklist

          About the report

          This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across Thailand. These trends are validated based on our proprietary and robust consumer data from our primary research. Our industry experts analyse the data and share recommendations to help you identify opportunities and make better decisions faster. You’ll quickly understand:

          • The Consumer

            What They Want. Why They Want It.

          • The Innovations

            New Ideas. New Products. New Potential.

          • The Trends

            What’s Shaping Demand – Today And Tomorrow.

          • The Opportunities

            Where The White Space Is. How To Make It Yours.

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.