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Oral Hygiene - Thai Consumer Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Oral Hygiene - Thai Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Change is happening in the oral care landscape in Thailand. Interesting flavours and new experiences begin to show up on product shelves to offer new experiences to consumers. New oral care innovations are posing threats to the existing offerings, challenging their foothold within the category and driving them to find new inspiration.

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Expert analysis from a specialist in the field

Written by Sirinar Puppachat, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Dynamics of oral hygiene are strong as they start to cross over to beauty spaces. Sirinar Puppachat
Beauty & Personal Care Analyst


What's included

What's included

Table of contents

Table of contents

  1. executive summAry

    • Key trends

      • [Graph] Thailand: dental treatment received, 2006-2017
      • [Graph] Thailand: oral hygiene launches with premium claims, January 2015
      • [Graph] Thailand: spend per capita on oral hygiene, 2013-2022
    • key drivers

      • Global trends and how they are playing out in thailand

        • consumer insight

          • 1. Movements within the category
          • [Graph] Thailand: oral care product current usage, November, 2019
          • [Graph] Thailand: oral care product usage, November 2019
          • [Graph] Thailand: oral care products that consumers "Never used it but interested in using it," November 2019
          • [Graph] Thailand: whitening and sensitive gum claims in oral hygiene product launches, January 2015
          • 2. Premiumisation in the category
          • [Graph] Thailand: dental issues, November 2019
          • [Graph] Thailand: oral hygiene product usage, November 2019
          • [Graph] Thailand: electric toothbrush users, November 2019
          • 3. Dental care crosses over to the beauty realm
          • [Graph] Thailand: consumers with beauty attitudes towards oral hygiene, by product usage, November 2019.
          • [Graph] Thailand: consumers with beauty attitudes towards oral hygiene, November 2019
        • Market application

          • Opportunities
          • [Graph] Thailand: oral hygiene product usage, November 2019
          • [Graph] Thailand: oral hygiene product launches by sub-category, January 2017
          • [Graph] Thailand: oral hygiene products that consumers "have never used but interested in using, November 2019
          • [Graph] Thailand: consumers who are interested in premium toothpaste, attitude towards toothpaste with advanced technology formulas, November 2019
          • [Graph] Thailand: product innovations interest in at-home DIY Whitening treatment, November 2019
          • [Graph] Thailand: attitudes towards oral hygiene by area, Novemeber 2019
          • [Graph] Thailand: flavour launches in oral hygiene products, January 2015
          • Who's innovating
          • Global innovations
        • Boardroom checklist

          About the report

          This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across Thailand. These trends are validated based on our proprietary and robust consumer data from our primary research. Our industry experts analyse the data and share recommendations to help you identify opportunities and make better decisions faster. You’ll quickly understand:

          • The Consumer

            What They Want. Why They Want It.

          • The Innovations

            New Ideas. New Products. New Potential.

          • The Trends

            What’s Shaping Demand – Today And Tomorrow.

          • The Opportunities

            Where The White Space Is. How To Make It Yours.

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.