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Thailand Outbound - November 2014

“Thailand’s outbound market is markedly smaller than that of its more developed neighbours such as Malaysia and Singapore. Nonetheless, it is gradually becoming an important market for various tourist destinations, as the number of middle- and upper-class Thais continues to grow. The political and economic setbacks that have plagued the kingdom over the last decade have done little to curb the Thai appetite for travel.”
- Jessica Rawlinson - Senior Tourism Analyst

This report looks at the following areas:

  • Who are Thai outbound travellers? 
  • Why are Thai outbound travellers – a relatively smaller segment than other major Asian outbound markets – ones to watch? 
  • What are the key actual destinations they travel to and what are the aspirational destinations they want to travel to? 
  • How can Thai outbound travellers be targeted? 
  • What is the outlook for the market given the political and economic upheaval in Thailand?

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
          • Figure 1: Mid-year population of Thailand, 1950-2050
          • Figure 2: Mid-year population of Thailand by age, 2014 & 2050
        • Economy
            • Figure 3: Key economic indicators of Thailand, 2007-14
          • Exchange rates
            • Figure 4: Exchange rates between the Thai Baht & other currencies, 2007-14
          • Tourism balance
            • Figure 5: Tourism balance of Thailand, 2007-13
        • Outbound Tourism

            • Arrivals
              • Figure 6: Outbound arrivals from Thailand, 2006-13
            • Destinations
              • Asia
                  • Figure 7: Outbound arrivals from Thailand to Asia, by country, 2011-13
                • Europe
                    • Figure 8: Outbound arrivals from Thailand to Europe, by country, 2011-13
                  • Middle East and Africa
                    • Figure 9: Outbound arrivals from Thailand to the Middle East & Africa, by country, 2011-13
                  • Oceania
                    • Figure 10: Outbound arrivals from Thailand to Oceania, 2011, 2012 & 2013
                  • The Americas
                    • Figure 11: Outbound arrivals from Thailand to the Americas, 2011, 2012 & 2013
                • Market Characteristics

                  • Pre-booking behaviour and booking methods
                    • Demographics
                      • Purpose of visit
                        • Expenditure
                            • Figure 12: Tourism expenditure by outgoing Thai travellers, by region, 2013
                          • Length of stay
                            • Figure 13: Length of stay of outgoing Thai travellers, by region, 2013
                          • Seasonality
                            • Figure 14: Departures of Thai travellers, by quarter, 2011 & 2013
                        • Transport

                            • Air
                              • Figure 15: International scheduled flights into Thailand, by country of origin, 2013
                            • Road
                              • Rail
                                • Sea
                                • Accommodation

                                  • Tour Operators and Travel Agencies

                                      • Figure 16: Departures from Thailand, package versus non-package, 2011-13
                                  • What Next?

                                    Thailand Outbound - November 2014

                                    US $377.39 (Excl.Tax)