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“Thailand’s outbound market is markedly smaller than that of its more developed neighbours such as Malaysia and Singapore. Nonetheless, it is gradually becoming an important market for various tourist destinations, as the number of middle- and upper-class Thais continues to grow. The political and economic setbacks that have plagued the kingdom over the last decade have done little to curb the Thai appetite for travel.”
- Jessica Rawlinson - Senior Tourism Analyst

This report looks at the following areas:

  • Who are Thai outbound travellers? 
  • Why are Thai outbound travellers – a relatively smaller segment than other major Asian outbound markets – ones to watch? 
  • What are the key actual destinations they travel to and what are the aspirational destinations they want to travel to? 
  • How can Thai outbound travellers be targeted? 
  • What is the outlook for the market given the political and economic upheaval in Thailand?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
          • Figure 1: Mid-year population of Thailand, 1950-2050
          • Figure 2: Mid-year population of Thailand by age, 2014 & 2050
        • Economy
            • Figure 3: Key economic indicators of Thailand, 2007-14
          • Exchange rates
            • Figure 4: Exchange rates between the Thai Baht & other currencies, 2007-14
          • Tourism balance
            • Figure 5: Tourism balance of Thailand, 2007-13
        • Outbound Tourism

            • Arrivals
              • Figure 6: Outbound arrivals from Thailand, 2006-13
            • Destinations
              • Asia
                  • Figure 7: Outbound arrivals from Thailand to Asia, by country, 2011-13
                • Europe
                    • Figure 8: Outbound arrivals from Thailand to Europe, by country, 2011-13
                  • Middle East and Africa
                    • Figure 9: Outbound arrivals from Thailand to the Middle East & Africa, by country, 2011-13
                  • Oceania
                    • Figure 10: Outbound arrivals from Thailand to Oceania, 2011, 2012 & 2013
                  • The Americas
                    • Figure 11: Outbound arrivals from Thailand to the Americas, 2011, 2012 & 2013
                • Market Characteristics

                  • Pre-booking behaviour and booking methods
                    • Demographics
                      • Purpose of visit
                        • Expenditure
                            • Figure 12: Tourism expenditure by outgoing Thai travellers, by region, 2013
                          • Length of stay
                            • Figure 13: Length of stay of outgoing Thai travellers, by region, 2013
                          • Seasonality
                            • Figure 14: Departures of Thai travellers, by quarter, 2011 & 2013
                        • Transport

                            • Air
                              • Figure 15: International scheduled flights into Thailand, by country of origin, 2013
                            • Road
                              • Rail
                                • Sea
                                • Accommodation

                                  • Tour Operators and Travel Agencies

                                      • Figure 16: Departures from Thailand, package versus non-package, 2011-13
                                  • What Next?

                                    About the report

                                    This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across Thailand. These trends are validated based on our proprietary and robust consumer data from our primary research. Our industry experts analyse the data and share recommendations to help you identify opportunities and make better decisions faster. You’ll quickly understand:

                                    • The Consumer

                                      What They Want. Why They Want It.

                                    • The Innovations

                                      New Ideas. New Products. New Potential.

                                    • The Trends

                                      What’s Shaping Demand – Today And Tomorrow.

                                    • The Opportunities

                                      Where The White Space Is. How To Make It Yours.

                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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