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RTD Coffee & Tea - Thai Consumer Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the RTD Coffee & Tea - Thai Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Health perceptions of RTD coffee and tea are let down by their sugar content. Though refreshment (53%) and taste (50%) are the most important attributes in RTD tea, consumers today are gravitating towards naturally functional propositions that will allow them to lead a healthier lifestyle. People are increasingly looking for drinks that provide new functional benefits both physically and mentally, and tea is in a perfect position to leverage from its health associations, eg antioxidant content

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Expert analysis from a specialist in the field

Written by Kornthanin Wichaijiranath, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

RTD coffee and tea brands face pressure from health-conscious consumers. Going forward, they can make more of their inherent healthfulness and functional benefits. Kornthanin Wichaijiranath
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • key trends

      • Global trends and how they are playing out in Thailand
      • Key drivers
    • consumer insights

      • Who are RTD coffee and tea consumers?
      • [Graph] Thailand: Consumption of RTD coffee and tea in the last three months, by gender, age and area, July 2019
      • [Graph] Thailand: Consumption of RTD coffee and tea, by frequency, July 2019
      • When are RTD coffee and tea drinks consumed?
      • [Graph] Thailand: When RTD coffee and tea are consumed in the last three months, July 2019
      • [Graph] Thailand: Consumption of RTD coffee when working/studying out of home, by income and region, July 2019
      • [Graph] Thailand: When RTD coffee is consumed, by age groups, July 2019
      • [Graph] Thailand: When RTD tea is consumed, by gender, age groups and income, July 2019
      • Why do consumers drink RTD coffee and tea?
      • [Graph] Thailand: RTD tea consumption drivers, by region, July 2019
      • [Graph] Thailand: RTD coffee and tea consumption drivers, July 2019
      • [Graph] Thailand: Reasons for consumption of RTD tea, by gender, July 2019
      • [Graph] Thailand: Reasons for consumption of RTD coffee and tea, heavy users, July 2019
      • What do RTD coffee and tea consumers want?
      • [Graph] Thailand: 'Which of the following RTD coffee products would you be interested in trying?', July 2019
      • [Graph] Thailand: 'Which of the following RTD coffee products would you be interested in trying?', by type of RTD coffee user, July 2019
      • [Graph]
      • [Graph] Thailand: Preference for RTD coffee with plant milk, by gender, age and region, July 2019
      • [Graph] Thailand: 'Which of the following types of ready-to-drink tea drinks would you be interested in trying?', July 2019
      • [Graph] Thailand: Interest for 'low-sugar' RTD tea products, by gender, age and income, July 2019
    • market applications

      • Opportunities
      • [Graph] APAC: Cold brew RTD coffee launches, as a % of all RTD coffee launches, Oct 2016-Sep 2019
      • Who's innovating
      • Global innovations
    • appendix

      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across Thailand. These trends are validated based on our proprietary and robust consumer data from our primary research. Our industry experts analyse the data and share recommendations to help you identify opportunities and make better decisions faster. You’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

      Description