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Shampoos & Conditioners - Thai Consumer Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Shampoos & Conditioners - Thai Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Thailand is going through a period of recession, limiting consumer spending and hurting business earnings. Companies can stay afloat by premiumising offerings to improve their margins, and the strategy can be employed with innovation. Haircare still lags behind in the innovation game compared to other industries and, if this pattern persists, it will turn into common goods where price is the only main factor in decision making.

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Expert analysis from a specialist in the field

Written by Pongpera Mitradarmbidhaks, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Accelerate haircare innovations from other categories before they turn to commodities. Pongpera Mitradarmbidhaks
Senior Beauty and Personal Care Analyst


What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • key trends

      • [Graph] Thailand: GPD % growth rate, 2016-19
      • [Graph] Thailand: facial care, shampoos & conditioners and colour cosmetics retail market value, in US$ million, 2013-22
      • [Graph] Thailand: shampoos & conditioners market sizing, in US$ million, 2013-22
      • [Graph] Thailand: haircare subcategory launches, Dec 2015-Nov 2019
      • [Graph] Asia: haircare launches, Dec 2015-Nov 2019
    • key drivers


        • consumer insight

          • 1. The Strivers
          • [Graph] Thailand: haircare product penetration
          • [Graph] Thailand: haircare product penetration
          • [Graph] APAC: superfood* beauty & personal care launches, 2015-19
          • [Graph] APAC: superfood* food & drink launches, 2015-19
          • 2. The Habituals
          • [Graph] Thailand: haircare launches with a natural claim, 2015-19
          • [Graph] Thailand: haircare launches with a free-from claim, 2015-19
          • [Graph] Thailand: haircare launches with an aromatherapy claim, 2015-19
        • market applications

          • 1. Opportunities for the Strivers
          • [Graph] Global: new step addition in beauty routine, 2019
          • 2. Opportunities for the Habituals
          • Who's innovating
          • Global innovations
        • boardroom checklist

          About the report

          This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across Thailand. These trends are validated based on our proprietary and robust consumer data from our primary research. Our industry experts analyse the data and share recommendations to help you identify opportunities and make better decisions faster. You’ll quickly understand:

          • The Consumer

            What They Want. Why They Want It.

          • The Innovations

            New Ideas. New Products. New Potential.

          • The Trends

            What’s Shaping Demand – Today And Tomorrow.

          • The Opportunities

            Where The White Space Is. How To Make It Yours.

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.