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Suncare - Thai Consumer Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Suncare - Thai Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Despite a high usage penetration of 93%, only 17% of consumers reapply their sunscreen throughout the day. In addition, only 42% of consumers follow the usage instructions stated on their suncare product. This shows a big gap in knowledge and understanding of the suncare category.

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Expert analysis from a specialist in the field

Written by Sirinar Puppachat, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Brands will need to step up and help consumers to understand the importance of using suncare and how to use sunblock effectively in order to increase adoption Sirinar Puppachat
Beauty & Personal Care Analyst


What's included

What's included

Table of contents

Table of contents

  1. EXEcutive summary

    • Key trends

      • Global trends and how they are playing out in thailand

        • [Graph] South Korea, Japan and Thailand: skincare product launches carrying sun protection claims, 2016-19
      • consumer insight

        • [Graph] Thailand: suncare product usage, November 2019
        • [Graph] Thailand: suncare product usage, by age and gender, November 2019
        • [Graph] Thailand: suncare product usage, November 2019
        • [Graph] Thailand: consumers who are using sun protection once a day or 2-3 times a day, November 2019
        • [Graph] Thailand: attributes daily sunscreen users look for in suncare products, November 2019
        • [Graph]
        • [Graph] Thailand: attributes women of each age group look for when buying suncare products, November 2019
        • [Graph] Thailand: % of suncare claims in new launches, 2017-19
        • [Graph] Thailand: suncare product non-users, November 2019
        • [Graph] Thailand: males who are using suncare products less than once a day, November 2019
        • [Graph] Thailand: suncare retail market spend per capita (population), 2012-23
        • [Graph] Thailand: interest in anti-pollution benefits in suncare, November 2019
        • [Graph] Thailand: interest in suncare products with marine-life-safe formulations, November 2019
        • [Graph] Thailand: interest in suncare products with recyclable/recycled packaging, November 2019
      • Market applications

        • Opportunities
      • 1. Expand adopters

        • [Graph] Thailand: suncare product non-users, males, November 2019
      • 2. Increase usage frequency

        • [Graph] Thailand: suncare product usage, November 2019
        • [Graph] Thailand: suncare product usage by gender and age, November 2019
      • 3. Upgrade avid sun protection users

        • [Graph] Thailand: benefits that urban consumers aged 24-35 working full-time are interested in, November 2019
        • [Graph] Global: launches of suncare products with blue light claims, by top 10 countries, 2016-19
        • [Graph] Thailand: claims in suncare launches, 2016-20
      • 4. prioritise environmental agenda

        • [Graph] Global: % of new product launches carrying a reef-safe claim, Dec 2018-19
        • [Graph] Thailand: attitude statements in suncare products, November 2019
        • Who's innovating
        • Global innovations

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across Thailand. These trends are validated based on our proprietary and robust consumer data from our primary research. Our industry experts analyse the data and share recommendations to help you identify opportunities and make better decisions faster. You’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.