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Sustainability - Thai Consumer Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Sustainability - Thai Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

For consumers, there is an abundance of choices of less or non-sustainable products that satisfy their needs and, therefore, they sense no urgency or necessity for these to change or become sustainable. It's time for brands and stakeholders to help limit the accessibility of non-green products to promote sustainable lifestyles by making green living more common.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.


What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the 'new normal'.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by Pongsanguan Jiradechakul, a leading analyst in the Consumer Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As Thailand enters the sustainability trend, brands are facing difficult challenges. What can they do to excel and meet demands for sustainability? Pongsanguan Jiradechakul
Consumer Lifestyles Senior Analyst

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What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • key trends

      • Global trends
      • [Graph] APAC: I like to be aware of a company's ethics/environmental credentials, July 2019
      • [Graph] APAC: I try to act in a way that is not harmful to the environment, July 2019
      • How global trends are playing out in Thailand
      • [Graph] Thailand: Channels hearing about environmental issues, October 2019
    • consumer insights

      • The force of Thai's sustainability movement
      • [Graph] Thailand: Issues most concerned about by age group, October 2019
      • [Graph] Thailand: Activities done more compared to 12 months ago by age group, October 2019
      • [Graph] Thailand: Issues most concerned about by age group, October 2019
      • [Graph] Thailand: Channels hearing about environmental issues by age group, October 2019
      • [Graph] Thailand: Channels hearing about environmental issues by age group, October 2019
      • What Thais think and do about sustainability
      • [Graph] Thailand: Issues most concerned about, October 2019
      • [Graph] Thailand: Activities done more, less or the same compared to 12 months ago, October 2019
      • [Graph] Thailand: Activities done more, less or the same compared to 12 months ago, October 2019
      • [Graph] Thailand: Activities done more compared to 12 months ago, by age group, October 2019
      • [Graph] Thailand: Products bought by consumers who agree that sustainable/ethical products make them feel like they are doing something for the world, October 2019
      • [Graph] Thailand: I like other people to notice that I use sustainable/ethical products, by age group, October 2019
      • Barriers for Thais to take sustainability actions
      • [Graph] Thailand: Activities done more compared to 12 months ago, by age group, October 2019
      • [Graph] Thailand: It is hard to know which environmental issues should be prioritised, October 2019
      • [Graph] Thailand: Which of the following do you agree with, by age group, October 2019
      • [Graph] Thailand: Which of the following do you agree with, by age group, October 2019
      • Consumer insights in summary
    • market applications

      • Opportunities by industry
      • Cultivate sustainability values and habits
      • Help make being green easier
      • Keep up with sustainability demands
      • Global innovations
    • appendix

      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across Thailand. These trends are validated based on our proprietary and robust consumer data from our primary research. Our industry experts analyse the data and share recommendations to help you identify opportunities and make better decisions faster. You’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

      Description