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Whitening Skincare Trend - Thai Consumer Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Whitening Skincare Trend - Thai Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Whitening benefits remain a crucial segment in the Thai skincare market. Thais' ideal beauty preference is to have white and bright skin, which has been long established in the mindset of Thais and this will continue to dictate beauty purchases and behaviours. But be aware that some aspects of this are changing quickly.

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Expert analysis from a specialist in the field

Written by Pongpera Mitradarmbidhaks, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Players need to prepare themselves for upcoming change in the whitening segment. Pongpera Mitradarmbidhaks
Senior Beauty and Personal Care Analyst


What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • key trends

      • [Graph] Thailand: Retail value of facial care and bodycare, 2013-22
      • [Graph] Thailand: Selected key categories of whitening/brightening launches in Thailand, Nov 2015-Oct 2019
    • Key drivers

      • global trends and how they are playing out in thailand

        • [Graph]
      • consumer insight

        • [Graph] Thailand: Claims consumer look for when buying facial skincare products, Aug 2019
        • [Graph] Thailand: Skin conditions in the past 12 months, Aug 2019
        • [Graph] Thailand: Perception of popularity of skincare ingredients, Aug 2019
        • [Graph] Thailand: Products bought, August 2019
        • [Graph] Benefits consumers look for in facial skincare and/or bodycare
        • [Graph] Thailand: Claims consumer look for when buying facial skincare products, Aug 2019
        • [Graph] Thailand: Skin condition experienced in the last 12 months, by age group, Aug 2019
        • [Graph] Thailand: Facial skincare and bodycare claims consumers look for when buying bodycare products, Aug 2019
      • Market applications

        • Opportunities
        • [Graph] Thailand: Skin conditions in the past 12 months, Aug 2019
        • Who's innovating
        • Global innovations
      • boardroom checklist

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across Thailand. These trends are validated based on our proprietary and robust consumer data from our primary research. Our industry experts analyse the data and share recommendations to help you identify opportunities and make better decisions faster. You’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.