The Affluent Consumer - UK - November 2016
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“The EU referendum in June 2016 has sparked a wave of economic uncertainty across the UK, with Britain’s most wealthy consumers a key consumer group for brands and businesses. Affluent consumers have the drive and financial ability to buy into Brand Britain, and so marketing and products that play on their British provenance could be important in ensuring the future growth of the economy.”
– Jack Duckett, Senior Consumer Lifestyles Analyst
This report looks at the following area:
With the UK’s vote to leave the EU sparking a new period of economic uncertainty, companies operating in the UK marketplace will be more reliant than ever on the financial stability of its most affluent consumers.
Brands can engage with the wealthy by tapping into their penchant for all things British, using marketing that highlights the role their business and products play in ensuring the future growth of the economy.
The sample for Mintel’s consumer research for this report includes internet users aged over 18 with a gross annual household income over £100,000 and/or investible assets worth more than £50,000.
Throughout this Report the following groups are defined as such:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.