The Beauty and Personal Care Consumer - US - August 2009
There are several circumstances that can shift how consumers shop for market basket staples. Food shopping tends to adjust seasonally while household paper goods are pursued in bulk to maximize savings. Beauty and personal care items are core purchases as well, but the dynamics surrounding how these choices are made are subtle and often difficult to predict. Mintel’s exclusive consumer survey takes a strategic approach to defining the beauty and personal care consumer by asking how respondents have intentionally augmented their beauty and personal care (BPC) purchases during the recession along with other key insights concerning desired product attributes. The key areas discussed in this report include:
- An in-depth look at consumer purchasing behavior, particularly in light of the recession
- Analysis of the key players in the BPC market and how they’re trying to stay on top
- A look at companies that are continuing to innovate in order to generate excitement in consumers wearied by economic concerns
- A closer look at the role of private label goods and how they’re impacting the market
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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