The Beauty and Personal Care Consumer - US - August 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
There are several circumstances that can shift how consumers shop for market basket staples. Food shopping tends to adjust seasonally while household paper goods are pursued in bulk to maximize savings. Beauty and personal care items are core purchases as well, but the dynamics surrounding how these choices are made are subtle and often difficult to predict. Mintel’s exclusive consumer survey takes a strategic approach to defining the beauty and personal care consumer by asking how respondents have intentionally augmented their beauty and personal care (BPC) purchases during the recession along with other key insights concerning desired product attributes. The key areas discussed in this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.