The Beauty Consumer - Guiding the Industry through Their Behavior and Attitudes - Brazil - November 2019
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“Brazilians don’t spend too much time on their daily beauty routine. More than a third of men spend less than five minutes a day, while a third of women spend 5-14 minutes. The market needs to overcome some challenges in order to bring innovations to consumers. Products with natural ingredients must include clear and accurate information about their attributes to appeal to Brazilians and make them believe in the benefits delivered. In addition, the haircare category needs to develop sustainable products that reduce water use. Several opportunities lie ahead of the beauty market in Brazil: personalized products, nutraceuticals, and products aimed at senior women and men are some of them.”
– Juliana Martins, Beauty and Personal Care Senior Specialist
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