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The big shift for whitening skincare in India

India's obsession with fair skin is moving towards healthy, well-protected skin. Here's how the fairness craze will gradually progress.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report


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Table of contents

  1. Insights

    • [Graph] India: facial skincare retail market segmentation, by value (m INR), Jan 2016-Dec 2017

The big shift for whitening skincare in India

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