The Budget Shopper - Canada - December 2017
Although most engage in budget-seeking behaviours, the majority of Canadians tend to keep an eye on their finances rather than stick to a strict budget. The flexibility in approach to monitoring their finances leads to some flexibility when shopping and receptiveness to deals found while engaging in the task. As consumers navigate between price and brand loyalty, value offerings from conventional retailers are working to attract attention. This means that avenues such as private label brands hold the potential to keep consumers engaged and loyal.
This Report explores the shopping behaviour and attitudes of Canadian shoppers and the degree to which the consumers fit under the label of the ‘budget shopper’.
This report examines the following issues:
- The competition for the ‘budget-shopper’ is heating up
- Virtually all consumers are ‘budget-shoppers’ to some degree
- Few Canadians are doing pre-work to find deals
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