The Changing Face of Technology in Travel and Tourism - August 2014
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“Millions of tourists own at least one device that gives them access to the Internet and allows them to read, download and store digital travel- and tourism-related content. These devices include eReaders, PCs (desktops and laptops), games consoles, smartphones, smartwatches, smart TVs and tablets. Technology is also widely (and increasingly) used by tourists to research destinations, travel options and accommodation choices, as well as to make online bookings. Today tourists commonly use apps, read blogs, eBooks or articles in eMagazines, and check websites with professional or user-generated reviews (UGRs). They also widely consult tourism supplier websites (such as airlines, hotels and tour guides), the websites of national tourism organisations and those of travel agents. Technology is also increasingly shaping tourists’ experience and expectations of travel and their holiday.”
This report looks at the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.