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“Millions of tourists own at least one device that gives them access to the Internet and allows them to read, download and store digital travel- and tourism-related content. These devices include eReaders, PCs (desktops and laptops), games consoles, smartphones, smartwatches, smart TVs and tablets. Technology is also widely (and increasingly) used by tourists to research destinations, travel options and accommodation choices, as well as to make online bookings. Today tourists commonly use apps, read blogs, eBooks or articles in eMagazines, and check websites with professional or user-generated reviews (UGRs). They also widely consult tourism supplier websites (such as airlines, hotels and tour guides), the websites of national tourism organisations and those of travel agents. Technology is also increasingly shaping tourists’ experience and expectations of travel and their holiday.”

This report looks at the following issues:

  • Which technologies have had the biggest impact on the travel and tourism industry?
  • How is technology changing the way that travel and tourism is marketed?
  • How does technology affect the way that people research and book travel?
  • How is technology affecting our experience of travel?
  • How are tourists using technology while in their destinations?
  • How might technology affect travel and tourism in the future?


What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Overview

          • Expansion in the global tourism industry
            • Figure 1: International tourist arrivals by region, 2008-14
            • Figure 2: International tourism expenditure by region, 2008-14
            • Figure 3: Top 10 spenders on international tourism, 2008-14
            • Figure 4: Outbound trips from the top 10 spending nations in international tourism, 2008-14
            • Figure 5: Outbound tourism from Brazil & India, 2008-14
          • Economic trends
            • Figure 6: Annual GDP growth in selected outbound markets, 2008-15
          • Population trends
            • Figure 7: Mid-year population estimates in selected outbound markets, 2014-50
        • Technology and the Tourist

            • Increased use of the Internet
              • Figure 8: Broadband & 3G subscribers, 2007-16
              • Figure 9: Internet users per 100 people, 2000 and 2008-14
            • More users of mobile technology
              • Figure 10: Mobile phone handsets, by volume, 2006-17
              • Figure 11: Mobile phone handsets, volume year-on-year growth, 2007-17
              • Figure 12: Tablets and eReaders, by volume, 2010-16
          • Online Travel and Tourism Sales

              • Figure 13: E-commerce: travel sales by value in selected outbound markets, 2011-12
              • Figure 14: Online travel and holiday accommodation purchases in the EU (%), 2008 and 2012
            • Connecting directly with the consumer
              • OTAs
                • Some key players
                  • Expedia
                    • Priceline
                      • Orbitz Worldwide
                        • Travelocity
                          • Industry insight: Lowcostholidays
                            • Some key regional OTAs
                              • Metasearch engines
                              • Technology and Tourism Promotion

                                • The importance of the travel/tourism website
                                  • YouTube
                                  • Social-Media Networks and the Travel and Tourism Industry

                                      • The role of blogs in travel and tourism
                                        • Industry insight: Sarah Lee from LiveShareTravel
                                          • Online reviews
                                            • Industry insight: James Kay, TripAdvisor
                                            • Technology in Travel

                                                • At the airport
                                                  • On-board
                                                    • Technology and the tourism experience
                                                    • What Next?

                                                        • Growth in 4G mobile networks
                                                          • Booking trends
                                                            • More online sales
                                                              • More mobile bookings
                                                                • Sales channels
                                                                  • Value for money
                                                                    • A social experience
                                                                      • The future of travel technology
                                                                        • Airport/airline technology
                                                                          • Wearable technology
                                                                            • Artificial intelligence and virtual reality
                                                                              • Connected solutions
                                                                                • A growing market
                                                                                  • Figure 15: Possible economic growth scenario, 2012-50
                                                                                  • Figure 16: International tourism forecast, 2010-30

                                                                              About the report

                                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                              • The Consumer

                                                                                What They Want. Why They Want It.

                                                                              • The Competitors

                                                                                Who’s Winning. How To Stay Ahead.

                                                                              • The Market

                                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                              • The Innovations

                                                                                New Ideas. New Products. New Potential.

                                                                              • The Opportunities

                                                                                Where The White Space Is. How To Make It Yours.

                                                                              • The Trends

                                                                                What’s Shaping Demand – Today And Tomorrow.

                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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