The Chinese Consumer - China - April 2016
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“China is gradually progressing into an energy-saving, environmental-friendly and technology-driven economy in which mass industrial production is giving way to domestic consumption to act as the key growth engine. Ever-increasing disposable income and an optimistic economic outlook encourages Chinese consumers to spend more money in almost every sector of life – from everyday staples to discretionary items and activities – in pursuit of higher living quality and desired lifestyles. There are lucrative opportunities for market players – manufacturers, retailers and consumer service operators – to cater to people’s evolving emotional and material needs.”
– Laurel Gu, Research Manager
This Report looks into the trends in China’s economic development and changes in consumers’ spending patterns. This includes spending in different market segments including in-home food and beverages, foodservice, beauty and personal care products, pharmaceutical products, clothing and accessories, home and household care products, technology and communication, and leisure and entertainment, transportation and holidays, as well as spending on housing and personal finances.
The Report also conducts in-depth consumer analysis under the scope of an evolving population structure, social and economic situation and retail environment. It can be relevant to market players in different industry segments as well as overseas players looking to invest in China. Marketers as well as advertisers can also benefit from a greater understanding of how to interact with Chinese consumers.
This report discusses the following key topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.