The Chinese Consumer - China - April 2017
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“Consumers have become more conservative spenders from seeing the slowing economy and feeling more pressure both from work and financially. Meanwhile they are eager to live a healthier and more exciting lifestyle. This requires them to learn and become smarter shoppers – being able to gauge a product’s quality and value before paying so as to make the most out of their budget to enjoy an upgraded lifestyle – featuring a healthier diet and more experiential leisure activities to not only empower the body but also enlighten the mood.”
– Laurel Gu, Research Director
2017 is a year that will see stable economic growth thanks to a demand for upgraded consumption – for new options, better quality and greater convenience. The development of the consumer products and services market is expected to remain active over the next five years to 2021, with health and experience being the two major themes.
This Report looks into the trends in China’s economic development and changes in population structure, consumers’ life priorities and spending preferences.
This includes but is not limited to spending in different market segments, such as:
The Report also conducts in-depth consumer analysis under the scope of an evolving population structure as well as social and economic situation. The key consumer research questions keep track of Chinese consumers’ evolving life priorities, their understanding about “value”, “quality” as well as drivers for upgraded consumption.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.