The Chinese Consumer - China - April 2018
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“Thanks to a more solid performance in China’s economy in 2017, consumer sentiment is starting to move away slightly from the prudence and caution seen in the same time last year. However, consumers are unlikely to change their habit of spending in a smart way. Value for money will continue to be a key consideration when people shop. This has less to do with low prices but is more about not leaving people with the feeling of being ripped off. Just as expensiveness and exclusivity no longer define aspirational brands, fancy but lazy marketing is no longer effective in winning customer favour compared to investing in better products and services.
Consumers are attaching more importance to personal satisfaction at work, and the need to protect their privacy. There is also a rise in national pride, reflected not only by a stronger confidence in and willingness to spend on Chinese brands, but also by calling out for bringing back traditional culture and heritage. These are providing new opportunities for brands to market themselves and engage today’s Chinese consumers.”
– Ruyi Xu, Director of Research
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.