The Chinese Consumer - China - May 2019
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
This report is an annual summary of the key trends and stories of Chinese consumer spending in the following market sectors:
“The economy is still healthy, recording 6.6% GDP growth in 2018, maintained by consumers’ increasing consumption. But uncertainties ahead mean some sectors have experienced both trading up, with consumers’ seeking self-indulgence, and trading down, due to frugal mindsets, as seen in the holiday and clothes and accessories segments. Intangible assets such as knowledge improvement and experience accumulation are important and are being prioritised ahead of physical satisfaction, for both single and married people. Brands should impress consumers with outstanding product quality first rather than trying to resonate through value and personality.”
– Jessica Jin, Category Director
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.