The Connected Home - UK - May 2016
“The smartphone is consumers’ preferred control mechanism for the connected home. However, current platform fragmentation means that consumers may need several different apps to control all of their connected home devices. Android and iOS continue to dominate the smartphone OS market in the UK, holding a combined 85% share of users. Consumer familiarity with Google and Apple and their preference for smartphones as the control mechanism for the smart homes means that their activity is likely to be key to market development, particularly if they are at the centre of more joined-up ecosystems.”
– Matt King, Head of Leisure, Tourism, Technology and Media Research
This report discusses the following key topics:
- Addressing security concerns
- Making the most of data
The idea of a connected, automated home has been around for years, but we are now at the stage where enough major companies and brands are establishing themselves on the edge of the mainstream market, with products at affordable price points, that it can really be considered something approaching a mass-market proposition. The start of 2016 has seen companies like Google and Samsung make major strides in this direction, the former with the launch of its Google Home in-home personal assistant and the latter embedding IoT Hub technology in all of its 2016 Samsung Smart TVs. While ownership of products like smart thermostats remains fairly low, Mintel’s consumer research shows that interest in future purchases is high, at nearly four in ten consumers, for most of these types of products.
This Report looks at the growing range of connected devices and appliances that consumers have in their homes. It also analyses how these devices are becoming increasingly able to send and receive commands to and from each other (sometimes referred to as ‘talking together’), via either manual instruction or automated means.
This is often referred to as ‘home automation’, the idea of an online system being able to control the functionality of several smart devices by either reacting to a set schedule, or from user input, which can sometimes be communicated from a remote location. This could be via a number of different protocols, including Wi-Fi and Bluetooth, among others.
In this Report the concept of the ‘Internet of Things’ (IoT) is another term used to describe the ever-increasing set of smart products that sit within a consumer’s connected ecosystem.
The connected home products included within the scope of Mintel’s consumer research for this Report are:
- Smart TVs
- Smart heating appliance/thermostats (eg Hive, Nest)
- Smart smoke detectors (eg Nest)
- Smart door locking systems
- Smart kitchen appliances (eg washing machines, fridges, kettles)
- Smart surveillance cameras
- Smart set-top box/streaming media devices (eg Sky+ box, Apple TV, Google Chromecast)
- Smart audio speakers (eg Sonos Play, Amazon Echo).
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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