The Customer Journey for the Home - UK - October 2015
“For the future, internet content and dwell time on web pages will be vital metrics for retailers. By encouraging customers to browse for longer on their websites, retailers are more likely to convert browsers into purchasers, even if those customers go on to buy in stores. Developments of interesting and authoritative content will be part of the formula to improve customer engagement. As the browsing process moves on and people take decisions, the role of expert selling staff in the stores will be one of the most influential differentiators for retailers.”
- Jane Westgarth, Senior Market Analyst
This report looks at the following areas:
- Will more furniture purchases involve online shopping?
- What innovations are likely to affect the way people shop for furniture?
- What are the strengths and weakness of online or in-store shopping?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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