The Economic Impact of Hispanics on the U.S. Marketplace - US - June 2009
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The economic impact of Hispanics is significant and growing. The Hispanic population is a diverse group with a varied set of spending behaviors, and for a skilled marketer not to make an attempt to understand it would be a mistake. Because Hispanics in the US come from such a variety of lifestyles and previous experiences, their purchasing behavior differs significantly from that of traditional US consumers and even among themselves. Knowing which segment of the Hispanic population a marketer’s products and message are best suited for will go a long way in reaching this fast growing section of the US market.
Readers of this report will learn:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.