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The Emergence of 'Free Independent Travellers' in Asia - July 2014

“There can be no doubt that Asian travelers have become more mobile and adventurous over the last decade and are now exploring places that were once the preserve of the backpackers and action-seeking Europeans.”

– ASEAN Tourism Marketing Strategy, 2012-2015

This report looks at the following areas:

  • What key factors are driving FIT growth in Asia?
  • Which Asian countries are leading the surge in outbound FITs?
  • Which destinations are Asian FITs visiting?
  • To what degree is intra-Asia travel central to the future of FITs in Asia?

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • The new global tourism economy
          • The evolving nature of Asia’s FITs
            • Population growth
              • Figure 1: Total population of key Asian economies, 2004-12
            • The urbanisation factor
                • Figure 2: Urban population as a % of total population, 2004-12
                • Figure 3: Projected urban population in Asia by city size, 2010-25
              • The rise of the ‘leisure class’ in Asia
                • Figure 4: GDP growth in key Asian economies, 2011-15
            • Regulating for FIT Growth

                • The visa-waiving trend
                  • Travel industry tax reform
                    • Air transport agreements
                      • Recalibrating the FIT market: China’s 2013 tourism law
                      • FITs in Asia – the Key Market Segments

                        • The Asian FIT founders: Japan, South Korea and Taiwan
                          • Figure 5: Japan’s top Asian tourism source markets, 2005-13
                          • Figure 6: Japan’s outbound travel departures, 2003-13
                          • Figure 7: Top destinations for Japanese travellers, 2013
                        • The Chindia Factor: Asia’s pillar outbound economies
                          • Figure 8: China outbound travel departures*, 2000-13
                          • Figure 9: India outbound travel departures, 2000-12
                        • The emerging Asian FITS: ASEAN
                            • Figure 10: Leading source markets for Cambodia tourism arrivals, 2012 & 2013
                            • Figure 11: Leading source markets for Vietnam tourism arrivals, 2012 & 2013
                        • The Air Transport Revolution

                            • The LCC impact on Asian FIT growth
                              • Asia’s great airport construction race
                              • The Asian FIT Impact on Tourism Providers

                                • Smart planning, mobile booking
                                  • The changing role of the tourism board
                                    • The impact of video marketing
                                      • Case study: Australia and New Zealand prioritise Asian travellers
                                        • Europe and the US await
                                        • Asian FIT Niche Segments

                                          • Man-made versus natural tourism
                                            • Cities as tourism magnets
                                              • Shopping tourism
                                                • Case study: Singapore
                                                  • Figure 12: Singapore top 10 Asian tourism source markets, 2005-13
                                                • Adventure and exploration
                                                  • The security factor
                                                  • What Next?

                                                    The Emergence of 'Free Independent Travellers' in Asia - July 2014

                                                    US $377.39 (Excl.Tax)