The Ethical Consumer - Canada - February 2020
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“The bulk of Canadians consider themselves to be conscious shoppers, meaning that brands today must find ways to integrate corporate social responsibility policies as part of their identity. While price and quality continue to be the top factors considered when making purchases, consumer optimism that actions taken now can have a positive impact is driving some to forgo these basics in favour of more ethical choices. Brands are seen as an integral part of this endeavour, leading to greater scrutiny on companies than ever before. As consumers assess company commitment to CSR policies, transparency in how brand ethos is lived and breathed through all levels is vital.
This Report looks at attitudes toward shopping from ethically reputable brands, the impact of brand ethics and behaviours on shopping habits, consumer expectations from companies and claims that motivate them toward purchases.”
– Carol Wong-Li, Associate Director - Lifestyles & Leisure
This report examines the following issues:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.