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Plastic pollution and climate change lead consumers’ concerns. But COVID-19 will change ethical consumers' priorities in the medium term.

Mainga Hachibiti, Research Analyst - Consumer Lifestyles

What's included

What's included

Table of contents

Table of contents

  1. Executive Summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: consumers' top 3 ethical concerns, October 2019
    • [Graph] Germany: animal welfare as top concern, by age and gender, October 2019
    • Opportunities

    • [Graph] Germany: How consumers' priorities have changed since the outbreak began, 21-29 April 2020
  3. market drivers

    • [Graph] Germany: "How worried are you about the risk of being exposed to the coronavirus (also known as COVID-19)", 3 March-29 April 2020
    • [Graph] Germany: extent to which people are worried that the outbreak might affect their lifestyle, 3 March-29 April 2020
    • Environment
    • Societal issues
  4. What consumers want, and why

    • Environmental concerns
    • [Graph] Germany: top environmental concerns, October 2019
    • [Graph] Germany: consumer concern about climate change, by generation, October 2019
    • [Graph] Germany: BPC launches with 'ethical - animal' claims, 2017-19
    • [Graph] Germany: consumer concern about local air quality, by generation, October 2019
    • Ethical considerations
    • [Graph] Germany: "I'd be prepared to pay a little more for products and services produced by companies that...", October 2019
    • [Graph] Germany: willingness to pay more for products and services from companies that use Fairtrade practices, by age, October 2019
    • Ethical and environmental attitudes
    • [Graph] Germany: attitudes towards brands' & government's ethical behaviours, October 2019
    • [Graph] Germany: "It's more appealing to act in a more environmentally friendly way when you can see the results of your actions", by age, October 2019
    • [Graph] Germany: "Ethical products and services are often too expensive", by age, October 2019
  5. Launch activity and innovation

    • Food & drink products
    • [Graph] Germany: food launches by top three claim categories, 2015-2019
    • [Graph] Germany: food launches by top five claims, 2015 vs 2019
    • Beauty & personal care products
    • [Graph] Germany: BPC launches with select ethical and natural claims, 2015 vs 2019
    • Household care products
    • [Graph] Germany: household launches with select ethical and natural claims, 2015 vs 2019
  6. Appendix

    • Appendix - consumer research methodology and abbreviations

About the report

This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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