The Ethical Food Consumer - UK - April 2019
Covered in this report
This report explores UK consumers’ attitudes towards ethical issues in the food and drink supply chain. It also explores their ethical food and drink shopping behaviour.
The definition of ‘ethical’ in this report is broad, covering for example, but not limited to, animal welfare, environmental welfare and worker welfare, and other such issues that businesses might cover as part of their corporate social responsibility commitments/ strategies. Due to the diverse nature of this subject not all areas can be explored within the remit of this report.
“Widespread consumer doubts over whether their buying choices truly make a difference make it crucial for companies to explain to consumers the benefits to wider society of buying certified products. This would serve both to reassure the doubtful and tap into the strong feel-good factor around ethical food and drink.”
– Alice Baker, Research Analyst
This Report looks at the following areas:
- Various options for companies to overcome the price barrier
- Educate consumers about ethical food and drink to boost uptake
- Need to reassure consumers that their actions make a difference
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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