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The European Leisure Travel Industry Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The European Travel Industry market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • What is the outlook for spending on leisure travel and tourism in Europe?
  • How are political developments (such as Brexit) impacting European leisure travel?
  • What are the trends in the main European outbound leisure travel markets (France, Germany, Italy, Russia and the UK)?
  • What is the trend in destinations frequented by European leisure travellers?
  • How important is the cruise market in Europe?
  • Who are the key players in Europe’s leisure travel industry and how are they faring

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The major European leisure travel companies like TUI and Thomas Cook are moving away from being mere intermediaries towards being travel-service providers, notably of own-branded hotels and cruise ships. Jessica Kelly
Senior Tourism Analyst

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Table of contents

  1. Introduction

      • Key findings
      • Data Sources

        • Abbreviations

          • Issues in the Market

              • Deceptive booking practices
                • Intercity bus travel
                  • Sharing-economy impact
                    • Brand consolidation
                      • Destination trends
                      • Global Summary

                          • Population ageing
                            • Figure 1: Population aged 60 & over in Europe & by selected country, 2015, 2030 & 2050
                          • Immigration will have only a minor impact
                            • Implications for European leisure travel industry
                              • Economy
                                • Figure 2: Overview of World Economic Outlook projections, % change, unless noted otherwise, April 2017
                              • Exchange rates
                                • Figure 3: Forecasted exchange rates, 3 months & 12 months in the future, 11 April 2017
                              • Tourism flows
                                • Figure 4: Tourism arrivals* (m) by major European country, 2012-20
                              • Incoming versus domestic tourism
                                • France
                                  • Figure 5: France – Travel & tourism: market segmentation by volume (m), 2007-15
                                • Germany
                                  • Figure 6: Germany – Travel & tourism: market segmentation by volume (m), 2007-15
                                • Italy
                                  • Figure 7: Italy – Travel & tourism: market segmentation by volume (m), 2007-15
                                • Russia
                                  • Figure 8: Russia – Travel & tourism: market segmentation by volume (m), 2008-15
                                • Spain
                                  • Figure 9: Spain – Travel & tourism: market segmentation by volume (m), 2011-15
                                • Turkey
                                  • Figure 10: Turkey – Travel & tourism: market segmentation by volume (m), 2009-15
                                • UK
                                  • Figure 11: UK – Travel & tourism: market segmentation by volume (m), 2007-15
                                • Spending on travel and tourism
                                  • Figure 12: Spending* on travel & tourism in Europe, 2016, 2017 & 2027
                                • Departures from European countries
                                  • Figure 13: Number of trips to European destinations*, by European source market, 2012-15
                                  • Figure 14: Holiday trips taken, by European country, 2012-15
                                  • Figure 15: Number of tourists who took a personal trip of 4 nights or more, by European country, 2010-15
                                • Accommodation capacity
                                  • Figure 16: Number of accommodation establishments*, by European country, 2010-15
                                  • Figure 17: Bed places* in accommodation establishments, by country, 2010-15
                              • Deceptive Booking Practices

                                  • Legal background
                                    • Holiday fraud up for fifth year in a row
                                    • Intercity Bus Travel

                                        • Impacting railroads
                                          • ‘Cabotage’ an issue
                                            • FlixBus dominates the sector
                                              • A decentralised structure
                                                • A technology-based company
                                                  • Exploring Europe for €99
                                                    • FlixBus acquired Deutsche Post’s long-distance coach service
                                                      • Long-term synergies
                                                      • Sharing-economy Impact

                                                          • Airbnb – A major presence in France
                                                            • Île-de-France Airbnb’s biggest market
                                                              • A ten-fold increase since 2012
                                                                • Airbnb expands into holiday rentals
                                                                  • Airbnb acquires Luxury Retreats
                                                                    • Airbnb has taken over two German rental platforms
                                                                      • Fewo Vista
                                                                        • Vacaleo
                                                                        • Brand Consolidation

                                                                            • One brand TUI
                                                                              • TUI’s rebranding timeline
                                                                                • Belgium, Nordics and France with the UK and Ireland still to come
                                                                                  • Thomas Cook more prominent
                                                                                  • Destination Trends

                                                                                      • North Africa and Turkey coming back?
                                                                                        • North Africa recovering…
                                                                                          • Germans returning to Egypt
                                                                                            • French returning to Tunisia
                                                                                              • …but Turkey lags
                                                                                                • Turkey tourist numbers down again in February
                                                                                                  • Conflicting reports from tour operators regarding Turkey
                                                                                                    • Cash incentive offered to cruise ships
                                                                                                      • German Air passengers up year on year
                                                                                                        • Trump factor – US to be avoided?
                                                                                                          • Germans are rethinking US holidays
                                                                                                            • Hotel prices rise in Croatia
                                                                                                              • Terrorism a threat in the Philippines
                                                                                                                • Travel (from the US) to Russia on the upswing
                                                                                                                  • Demand for the Trans-Siberian Railway
                                                                                                                    • Operators scrambling to keep up with demand
                                                                                                                      • For some, 2016 was already an up year
                                                                                                                        • Dubai sees rise in tourism
                                                                                                                          • Cyprus on the upswing
                                                                                                                            • Lengthening the season
                                                                                                                              • A 35% increase in arrivals targeted for next five years
                                                                                                                              • Distribution

                                                                                                                                  • Structural changes in the German travel market
                                                                                                                                    • DER Touristik’s Hartmann optimistic for future of organised travel
                                                                                                                                      • OTA market share slipping in France
                                                                                                                                        • Package-tour distribution channels
                                                                                                                                          • Figure 18: Package-tour distribution channels, by type of package, 1 November 2015-31 October 2016
                                                                                                                                        • Travel booking channels in Italy
                                                                                                                                          • Figure 19: Travel booking channels used by residents of Italy, by type of trip, 2015-16
                                                                                                                                        • Tour operators downsize in Swiss market
                                                                                                                                          • Hotelbeds consolidates bedbank sector
                                                                                                                                            • Hotelbeds acquires GTA
                                                                                                                                              • GTA
                                                                                                                                                • Ryanair to launch personalised offers
                                                                                                                                                  • Connecting flights
                                                                                                                                                    • Google introduces travel-package metasearch
                                                                                                                                                      • Instant booking, a sine qua non for holiday rentals
                                                                                                                                                        • HolidayCheck rates hotels
                                                                                                                                                          • Company history
                                                                                                                                                            • 650,000 hotels reviewed
                                                                                                                                                              • Targeting online package-tour market
                                                                                                                                                                • Financial results 2016
                                                                                                                                                                  • Goals for 2017
                                                                                                                                                                    • New website aims to give agents online visibility
                                                                                                                                                                    • Cruising – Still Top of the List for Europe

                                                                                                                                                                        • Figure 20: Trend in European cruise passengers, 2005-16
                                                                                                                                                                      • Germany leads the way
                                                                                                                                                                        • 4 million German passengers by 2027?
                                                                                                                                                                          • River cruising enjoys steady growth too
                                                                                                                                                                            • Other markets growing too
                                                                                                                                                                              • Figure 21: Leading European cruise source markets, 2013-16
                                                                                                                                                                            • European cruise fleet
                                                                                                                                                                              • The Mediterranean
                                                                                                                                                                                • Northern Europe
                                                                                                                                                                                  • Order pipeline
                                                                                                                                                                                    • Figure 22: Worldwide cruise-ship orders, 2016-19
                                                                                                                                                                                  • Home ports
                                                                                                                                                                                    • Figure 23: Revenue passengers – Major European home ports, 2013-15
                                                                                                                                                                                  • Embarkations and port-call visits
                                                                                                                                                                                    • Figure 24: Trend in European cruise embarkations & port-of-call visits, 2010-15
                                                                                                                                                                                    • Figure 25: Number of passengers (000) in leading European cruise ports, 2015
                                                                                                                                                                                • Major Players in European Leisure

                                                                                                                                                                                    • Figure 26: Top 10 European tour operators, FYs 2015 & 2016
                                                                                                                                                                                • TUI

                                                                                                                                                                                    • SWOT analysis
                                                                                                                                                                                      • TUI becoming a travel content business
                                                                                                                                                                                        • Controlling the supply chain
                                                                                                                                                                                          • Revenue down slightly in 2015/16
                                                                                                                                                                                            • Figure 27: turnover by segment for 2014/15-2015/16*
                                                                                                                                                                                            • Figure 28: EBITA* by segment, 2014/15-2015/16
                                                                                                                                                                                          • Q1 loss reduced
                                                                                                                                                                                            • Outlook for FY 2017
                                                                                                                                                                                              • Figure 29: Outlook for FY 2017*
                                                                                                                                                                                            • TUI Group has sold Hotelbeds
                                                                                                                                                                                              • TUI unloads Travelopia
                                                                                                                                                                                                • 50 specialist brands
                                                                                                                                                                                                  • travel.me – TUI’s branded content portal
                                                                                                                                                                                                    • Going global
                                                                                                                                                                                                      • IT to drive TUI’s global expansion
                                                                                                                                                                                                        • TUI Hotels & Resorts
                                                                                                                                                                                                            • Figure 30: Hotel beds by region, 2016
                                                                                                                                                                                                            • Figure 31: Hotels by asset management structure, 2016
                                                                                                                                                                                                            • Figure 32: TUI’s hotel portfolio, by brand & concept, FY 2015-FY 2016
                                                                                                                                                                                                          • Hotel group expansion
                                                                                                                                                                                                            • RIU
                                                                                                                                                                                                              • Ownership structure
                                                                                                                                                                                                                • Figure 33: Location of RIU hotels by region, country & resort, 2016
                                                                                                                                                                                                              • Holiday hotels
                                                                                                                                                                                                                • Figure 34: RIU hotels that operate with an adults-only format, 2016
                                                                                                                                                                                                              • RIU’s city hotels
                                                                                                                                                                                                                • RIU upgrades
                                                                                                                                                                                                                  • Figure 35: Development specifications for RIU, 2017
                                                                                                                                                                                                                • TUI BLUE
                                                                                                                                                                                                                  • Figure 36: TUI BLUE portfolio, 2017
                                                                                                                                                                                                                • The latest TUI BLUE
                                                                                                                                                                                                                  • Figure 37: Development specifications for TUI Blue, 2017
                                                                                                                                                                                                                • Robinson
                                                                                                                                                                                                                  • Guest profile
                                                                                                                                                                                                                      • Figure 38: Robinson club location, 2017
                                                                                                                                                                                                                    • Robinson expansion and upgrades
                                                                                                                                                                                                                      • Figure 39: Development specifications for Robinson, 2017
                                                                                                                                                                                                                    • TUI Magic Life
                                                                                                                                                                                                                      • Figure 40: TUI Magic Life’s portfolio, by country, 2017
                                                                                                                                                                                                                      • Figure 41: Development specifications for TUI Magic Life, 2017
                                                                                                                                                                                                                    • TUI Sensitori
                                                                                                                                                                                                                      • Figure 42: Development specifications for TUI Sensitori, 2017
                                                                                                                                                                                                                    • TUI Sensimar
                                                                                                                                                                                                                      • Figure 43: Development specifications for TUI Sensimar, 2017
                                                                                                                                                                                                                    • TUI Family Life
                                                                                                                                                                                                                      • Figure 44: The TUI Family Life portfolio, 2017
                                                                                                                                                                                                                      • Figure 45: Development specifications for TUI Family Life, 2017
                                                                                                                                                                                                                    • TUI doubles hotel portfolio for summer 2017
                                                                                                                                                                                                                      • TUI cruises
                                                                                                                                                                                                                        • TUI Cruises
                                                                                                                                                                                                                          • Hapag-Lloyd Cruises
                                                                                                                                                                                                                            • Thomson Cruises
                                                                                                                                                                                                                              • Thomson’s new ships
                                                                                                                                                                                                                              • Thomas Cook

                                                                                                                                                                                                                                  • SWOT analysis
                                                                                                                                                                                                                                      • Figure 46: Thomas Cook’s results for FY, 2015-16
                                                                                                                                                                                                                                    • Thomas Cook’s strategy
                                                                                                                                                                                                                                      • Thomas Cook hotels
                                                                                                                                                                                                                                        • Pipeline of new hotels
                                                                                                                                                                                                                                          • Casa Cook Kos
                                                                                                                                                                                                                                            • Casa Cook Majorca
                                                                                                                                                                                                                                              • Sunprime Hotels Tenerife
                                                                                                                                                                                                                                                • Sunwing Family Resorts
                                                                                                                                                                                                                                                  • SENTIDO
                                                                                                                                                                                                                                                    • SunConnect
                                                                                                                                                                                                                                                      • smartline
                                                                                                                                                                                                                                                        • Germans and Brits to share more Cook hotels
                                                                                                                                                                                                                                                          • £21-million deal with Webjet
                                                                                                                                                                                                                                                            • Summer 2017 bookings
                                                                                                                                                                                                                                                              • Continental Europe strong
                                                                                                                                                                                                                                                                • UK summer bookings flat
                                                                                                                                                                                                                                                                  • UK going upmarket
                                                                                                                                                                                                                                                                    • Condor under pressure
                                                                                                                                                                                                                                                                      • Figure 47: Condor results for FY 2015-FY 2016
                                                                                                                                                                                                                                                                    • ‘Fast Track’ measures
                                                                                                                                                                                                                                                                      • Competition heating up
                                                                                                                                                                                                                                                                        • Cook takes over 100% of UK retail JV
                                                                                                                                                                                                                                                                          • Closing 39 UK stores
                                                                                                                                                                                                                                                                            • High-street retail still important
                                                                                                                                                                                                                                                                              • Thomas Cook and Hotelplan co-operation
                                                                                                                                                                                                                                                                                • China connection
                                                                                                                                                                                                                                                                                  • JV formed
                                                                                                                                                                                                                                                                                  • DER Touristik

                                                                                                                                                                                                                                                                                      • SWOT analysis
                                                                                                                                                                                                                                                                                        • New structure
                                                                                                                                                                                                                                                                                          • Apollo
                                                                                                                                                                                                                                                                                            • Figure 48: Financial results for DER Touristik AB, 2008-15
                                                                                                                                                                                                                                                                                          • Novair
                                                                                                                                                                                                                                                                                            • Kuoni Travel UK
                                                                                                                                                                                                                                                                                              • Destinations
                                                                                                                                                                                                                                                                                                • Figure 49: Top 20 destinations for Kuoni UK tours in 2016 & 2017
                                                                                                                                                                                                                                                                                                • Figure 50: Kuoni UK’s top ten guided tours in 2016 & 2017
                                                                                                                                                                                                                                                                                              • Distribution
                                                                                                                                                                                                                                                                                                • International expansion with Avigo
                                                                                                                                                                                                                                                                                                  • Cruises
                                                                                                                                                                                                                                                                                                    • Cruising trends
                                                                                                                                                                                                                                                                                                      • Same-sex honeymoons
                                                                                                                                                                                                                                                                                                        • Figure 51: Top LGBT honeymoon destinations, 2016
                                                                                                                                                                                                                                                                                                      • Foothold in Eastern Europe
                                                                                                                                                                                                                                                                                                        • Travel agencies and hotels
                                                                                                                                                                                                                                                                                                        • FTI Touristik

                                                                                                                                                                                                                                                                                                            • SWOT analysis
                                                                                                                                                                                                                                                                                                              • Sales up 5% in FY 2015/16
                                                                                                                                                                                                                                                                                                                • BigXtra
                                                                                                                                                                                                                                                                                                                  • 9vorFlug
                                                                                                                                                                                                                                                                                                                    • LAL
                                                                                                                                                                                                                                                                                                                      • sonnenklar.TV
                                                                                                                                                                                                                                                                                                                        • TVG
                                                                                                                                                                                                                                                                                                                          • driveFTI
                                                                                                                                                                                                                                                                                                                            • FTI Cruises
                                                                                                                                                                                                                                                                                                                              • FTI Ticketshop
                                                                                                                                                                                                                                                                                                                                • fly.de
                                                                                                                                                                                                                                                                                                                                  • LABRANDA Hotels & Resorts
                                                                                                                                                                                                                                                                                                                                    • Figure 52: LABRANDA Hotels & Resorts' portfolio by location, 2017
                                                                                                                                                                                                                                                                                                                                  • Meeting Point International
                                                                                                                                                                                                                                                                                                                                    • Meeting Point Rent-A-Car
                                                                                                                                                                                                                                                                                                                                      • Youtravel
                                                                                                                                                                                                                                                                                                                                        • erf68, travianet and touristic24
                                                                                                                                                                                                                                                                                                                                          • A luxury brand for FTI?
                                                                                                                                                                                                                                                                                                                                            • Expansion in Dubai
                                                                                                                                                                                                                                                                                                                                              • FTI enters Dutch market
                                                                                                                                                                                                                                                                                                                                              • Club Med

                                                                                                                                                                                                                                                                                                                                                  • SWOT analysis
                                                                                                                                                                                                                                                                                                                                                    • A return to profitability
                                                                                                                                                                                                                                                                                                                                                      • GO for Ch@nGE
                                                                                                                                                                                                                                                                                                                                                        • 70 resorts and 24 destinations
                                                                                                                                                                                                                                                                                                                                                          • Figure 53: Club Med’s resort portfolio, 2017
                                                                                                                                                                                                                                                                                                                                                        • New resort openings
                                                                                                                                                                                                                                                                                                                                                          • Chinese market
                                                                                                                                                                                                                                                                                                                                                          • alltours

                                                                                                                                                                                                                                                                                                                                                              • SWOT analysis
                                                                                                                                                                                                                                                                                                                                                                • A change in leadership
                                                                                                                                                                                                                                                                                                                                                                  • alltours philosophy and strategy
                                                                                                                                                                                                                                                                                                                                                                    • Group structure
                                                                                                                                                                                                                                                                                                                                                                      • Byebye
                                                                                                                                                                                                                                                                                                                                                                        • Reiseportal GmbH
                                                                                                                                                                                                                                                                                                                                                                          • allsun hotels
                                                                                                                                                                                                                                                                                                                                                                            • Figure 54: Alltours’ portfolio of allsun hotels, 2017
                                                                                                                                                                                                                                                                                                                                                                          • ‘allvital’ sports
                                                                                                                                                                                                                                                                                                                                                                            • KomfortPlus
                                                                                                                                                                                                                                                                                                                                                                              • Other hotel brands
                                                                                                                                                                                                                                                                                                                                                                                • alltours growing in Spain
                                                                                                                                                                                                                                                                                                                                                                                  • Barcelona, Costa Brava and Costa Dorada new to programme
                                                                                                                                                                                                                                                                                                                                                                                    • Prices for Spain going up
                                                                                                                                                                                                                                                                                                                                                                                    • Hotelplan

                                                                                                                                                                                                                                                                                                                                                                                        • SWOT analysis
                                                                                                                                                                                                                                                                                                                                                                                          • Hotelplan’s business units
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 55: Turnover by strategic business unit, 2016
                                                                                                                                                                                                                                                                                                                                                                                          • Hotelplan Suisse
                                                                                                                                                                                                                                                                                                                                                                                            • Recap 2016
                                                                                                                                                                                                                                                                                                                                                                                              • bta first travel AG
                                                                                                                                                                                                                                                                                                                                                                                                • Recap 2016
                                                                                                                                                                                                                                                                                                                                                                                                  • Hotelplan UK
                                                                                                                                                                                                                                                                                                                                                                                                    • Inntravel
                                                                                                                                                                                                                                                                                                                                                                                                      • Explore
                                                                                                                                                                                                                                                                                                                                                                                                        • Recap 2016
                                                                                                                                                                                                                                                                                                                                                                                                          • Holiday Home Division
                                                                                                                                                                                                                                                                                                                                                                                                            • 2016 recap
                                                                                                                                                                                                                                                                                                                                                                                                              • bedfinder
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 56: bedfinder’s position as a travel intermediary, 2017
                                                                                                                                                                                                                                                                                                                                                                                                              • 2016 recap
                                                                                                                                                                                                                                                                                                                                                                                                                • Hotelplan holidays for Google
                                                                                                                                                                                                                                                                                                                                                                                                                  • Hotelplan Italia sold
                                                                                                                                                                                                                                                                                                                                                                                                                  • Alpitour

                                                                                                                                                                                                                                                                                                                                                                                                                      • SWOT analysis
                                                                                                                                                                                                                                                                                                                                                                                                                        • Tour operating
                                                                                                                                                                                                                                                                                                                                                                                                                          • Aviation
                                                                                                                                                                                                                                                                                                                                                                                                                            • Hotels
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 57: The VOI Italia hotel portfolio, by location, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                            • Distribution
                                                                                                                                                                                                                                                                                                                                                                                                                            • Schauinsland Reisen

                                                                                                                                                                                                                                                                                                                                                                                                                                • SWOT analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Hotel partners
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Airline partners
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Current trend
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Winter season 2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                            • FRAM

                                                                                                                                                                                                                                                                                                                                                                                                                                                • SWOT analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • FRAM purchased Plein Vent and Tourivac
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • FRAM acquired by LBO
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Club hotels expanding
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Grading scheme
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • An objective of 30 Framissimas
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Olé clubs to be continued
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Pricing strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • An increase in round tours
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • A major TV ad campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • FlexiFram on Frampro.fr
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Kuoni Now a B2B Travel Services Company

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • GTA sold to Hotelbeds.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 58: Kuoni Group’s financial results, by reportable segment (CHFm), 2015-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Major Outbound Markets

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 59: Leading outbound travel markets, 2014-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 60: Leading outbound travel markets, 2014-15 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Germany, the UK, France and Italy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Germany

                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Travelling longer and spending more
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 61: Holiday trips (5 days or more), 2015-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 62: Short holiday trips (2-4 days), 2015-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Destination trends
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 63: Top 10 domestic & foreign destinations for German holidaymakers*, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Long-haul travel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Short breaks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 64: Short trips* – Type of holiday & accommodation, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • A boom in urban short breaks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 65: Short holiday trips – City ranking domestic & abroad, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Content marketing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 66: Preferred content for inspiration, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • How trips are organised and booked
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 67: Holiday organisation & booking, 2006 & 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Outlook for 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Holiday rentals in demand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Tour operators
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Flat summer sales as of February
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 68: Top-8 air package-tour operators* on the German market, 2014/15-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • TUI Germany sales up by 6%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Thomas Cook Germany doing better in 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • DER Touristik’s Meier’s Weltreisen is Germany’s favourite
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • FTI Group, the best of the majors
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • alltours hopes to rebound
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Schauinsland-Reisen stands pat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Studiosus Marco Polo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Vtours
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sterling results in 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Airlines compete with tour operators
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Competition heating up
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Revenues stagnating for German travel agents
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • UK

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 69: UK outbound holiday travel departures, by month, 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 70: UK outbound travel*, by region (000), 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • UK outbound travel will “decrease significantly”
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Britons’ post-Brexit concerns
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Weak Pound top concern
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Fewer searches for EU destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Airfares have declined
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Results correlate with referendum voting pattern
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Where the Pound stretches furthest
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Prices have declined in some areas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Meal costs important deciding factor
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Turkey cheap due to slide of Lira
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Staycations on the rise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Two thirds of trade see rise in staycations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 71: Profile of domestic tourism industry snapshot survey respondents, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brexit impact
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 72: Looking ahead, compared to the past 12 months, how do you think customer spending habits will change over the next 12 months? (as of march 2017)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 73: How optimistic do you feel about the future of the domestic travel trade? (as of march 2017)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Booking trends
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 74: Have you seen a rise in visitors/bookings from any of the following groups? (as of march 2017)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 75: Over the last 12 months have you seen a rise in online/app bookings? (as of march 2017)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Customer expectations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 76: What do you think are the top 3 things your customers look for in an outing?, 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Key trends emerging over coming 12 months
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Families to spend more on their holiday
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Weak Pound impacting school travel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Term-time holidays banned by court ruling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Supreme Court upholds ban
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Lower-court ruling overturned
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • A question of state interference?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Potential impact on travel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • France

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 77: Trend in the departure rate of the French for short and long holidays, 2008-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Tour-operator sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 78: Travel packages & flight-only tickets sold by tour operators in France, 1 November 2015-31 October 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 79: Revenue generated from the sale of packages & flight-only tickets by tour operators in France, 1 November 2015-31 October 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Travel-package sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 80: Travel packages sold in France, 1 November 2015-31 October 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Seasonality of travel-package sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 81: Travel packages sold in France, by season, 1 November 2015-31 October 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Package-tour destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Medium haul
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 82: Top-10 destination for medium-haul travel packages, 1 November 2015-31 October 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 83: Top-10 destination for medium-haul travel packages, 1 November 2015-31 October 2016 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Long haul
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 84: Top-10 destination for long-haul travel packages, 1 November 2015-31 October 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 85: Top-10 destination for long-haul travel packages, 1 November 2015-31 October 2016 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Italy

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 86: Tourist trips undertaken by residents of Italy, 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 87: Overnights on tourist trips undertaken by residents of Italy, 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 88: Average length of stay for tourist trips undertaken by Italian residents, 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 89: Tourist trips undertaken by residents of Italy by quarter, 2015-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Russia

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 90: Trend in Russian outbound travel (000), by selected country, 2014-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Georgia growing destination for Russians
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • An improving outlook
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Russian tourist spending up 40% in 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Outlook for 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Turkey hopes to get 5 million Russians in 2017
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Flights to Egypt hopefully to resume soon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Russians in Spain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Vietnam up-and-coming destination for Russians
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Russian tourist office in Hanoi
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Visa restrictions eased
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • A co-operation agreement between VNAT and Rostourism
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Airlines expanding routes to leisure destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Pobeda expands network
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Legacy carriers increase flights to holiday destinations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • More routes to Asia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What Next?

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Holiday rentals hand in hand with staycations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brexit uncertainty for UK outbound market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Currency, healthcare, student exchanges
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Hotel and cruise capacity a differentiator
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Control the customer experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Tour-operator packages have a good future
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Customer reps an added security for holidaymakers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Accommodation-rental platforms will evolve
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • More infrastructure in destinations