The Experiential Traveller - Canada - May 2019
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For the purposes of this report, “experiential travellers” are adults aged 18+ who have travelled in the last year and hold favourable attitudes toward experiences while they travel.
"Canadians are savvy leisure travellers, with the majority having taken an overnight leisure trip in the past year. Most consumers have eaten at a local restaurant in the past year, which ranks as a top travel priority. Travel influencers revolve around exploring new places, trying something that consumers have never done before and that cannot be done anywhere else. Many consumers are placing emphasis on the importance of travel experiences and how they have influenced their outlook on life and have helped them discover themselves. Furthermore, word of mouth, travel/review websites and social media play a pivotal role in inspiring travellers and the activities they perform when vacationing."
- Andrew Zmijak, Research Analyst
This report looks at the following areas:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.