The Experiential Traveller - Canada - May 2019
Covered in this report
For the purposes of this report, “experiential travellers” are adults aged 18+ who have travelled in the last year and hold favourable attitudes toward experiences while they travel.
"Canadians are savvy leisure travellers, with the majority having taken an overnight leisure trip in the past year. Most consumers have eaten at a local restaurant in the past year, which ranks as a top travel priority. Travel influencers revolve around exploring new places, trying something that consumers have never done before and that cannot be done anywhere else. Many consumers are placing emphasis on the importance of travel experiences and how they have influenced their outlook on life and have helped them discover themselves. Furthermore, word of mouth, travel/review websites and social media play a pivotal role in inspiring travellers and the activities they perform when vacationing."
- Andrew Zmijak, Research Analyst
This report looks at the following areas:
- Attracting the spontaneous traveller
- Age groups are inspired by different channels
- Alternative accommodations challenge the hotel sector
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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