The Food/Drink Shopper: Beyond the Grocery Store - US - June 2015
"While supermarkets continue to dominate retail sales of food and drink, a slight loss of share can be seen from 2005-15. Supermarkets aren’t going the way of dinosaurs; however consumer interest in low price, convenience, and fresh offerings, as well as changing eating habits, drive movement to a wider range of food/drink shopping channels. Supercenters (including mass merchandisers with robust food/drink offerings) and warehouse clubs are picking up the supermarket slack. Key Millennial and Hispanic shopper segments also drive change, exhibiting a greater inclination to seek items and experiences they want, even if it means compromising on price and convenience."
- Beth Bloom, Food and Drink Analyst
This report discusses the following key issues:
- Supermarkets continue to dominate, but lose slight share
- iGen/Millennials comprise the largest percentage of grocery shoppers
- 44% of shoppers are shopping less often at supermarkets
- Food/drink retailers appear to be getting by on being good enough
This report examines consumer attitudes and behaviors toward shopping for food and drink and toward retail locations that sell food and drink for off-premise consumption in the US market. Estimates of sales of food and drink for off-premise consumption from the USDA’s Economic Research Service are used to examine changes in sales through different retail channels over time. These estimates may differ from estimates published elsewhere due to different sources, definitions, and methodology.
It’s a good time for food/drink retailers. Shoppers appear engaged and open to expanding their horizons on products and shopping experiences. While the tendency is to attempt to maximize appeal, the consumer base is too broad for a scattershot approach. And while price consciousness will require competitive pricing strategies, attention to quality and shopper experience should also encourage patronage.
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