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The Football Industry - UK - October 2018

“Fan preferences for the big-screen experience of television mean football’s first OTT (over-the-top) streaming services will change what we watch rather than how we do so.”
– David Walmsley, Senior Leisure Analyst

This report looks at the following areas:

  • Traditional TV can ride over-the-top challenge
  • Smaller screens set to prosper beyond the final whistle

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Club revenues hit another record high
              • Figure 1: Forecast of English professional football club* revenues, 2012/13-2022/23
            • Boom still built on broadcasting
              • Figure 2: Premier League club revenues, by segment, 2013/14-2017/18
            • World Cup tops TV ratings
              • Figure 3: Premier League live television audiences, 2013/14-2017/18
            • An elite within the elite
              • Figure 4: Share of English professional football club revenues, by division, 2016/17
            • The consumer
              • World Cup casuals top up fan base
                • Figure 5: Watching live football, July 2018
              • Game starts scoring outside the box
                • Figure 6: Methods of watching live football, July 2018
              • Plenty of fans prepared to pay to view
                • Figure 7: Channels used to watch live football, July 2018
              • Match action sustains big screen’s appeal
                • Figure 8: Following football through media, July 2018
              • Younger fans put social issues before cost
                • Figure 9: Fan priorities for football clubs, July 2018
              • Sponsors seek value through engagement online
                • Figure 10: Fan priorities for football club sponsors, July 2018
              • What we think
              • Issues and Insights

                • Traditional TV can ride over-the-top challenge
                  • The facts
                    • The implications
                      • Smaller screens set to prosper beyond the final whistle
                        • The facts
                          • The implications
                          • The Market – What You Need to Know

                            • Club revenues hit record high
                              • Boom still built on broadcasting
                                • World Cup tops TV ratings
                                • Market Size and Forecast

                                  • TV and commerce drive revenue growth
                                    • Figure 11: English professional football club* revenues, 2012/13-2022/23
                                  • Attendances up again
                                      • Figure 12: English professional club football attendances, by division, 2013/14-2017/18
                                    • Forecast
                                        • Figure 13: Forecast of English professional football club* revenues, 2012/13-2022/23
                                      • Forecast methodology
                                      • Market Segmentation

                                        • Clubs bank on broadcast boom
                                            • Figure 14: Premier League club revenues, by segment, 2013/14-2017/18
                                          • Star power rakes in global rights fees
                                              • Figure 15: Value of Premier League broadcast rights, 2004-19
                                          • Market Drivers

                                            • Football top of the table
                                                • Figure 16: Interest in football among key demographic groups, 2017/18
                                              • Ticket pricing still has a perception problem
                                                  • Figure 17: Price distribution of Premier League match tickets*, 2017/18
                                                • TV thrillers keep fans on the edge of the sofa
                                                    • Figure 18: Premier League live television audiences, 2013/14-2017/18
                                                  • Stadium investment hits new high
                                                      • Figure 19: Capital investment by English professional football clubs, by division, 2013/14-2016/17
                                                    • Smart strategies as TV goes over the top
                                                        • Figure 20: Television connectivity, April 2018
                                                    • Companies and Brands – What You Need to Know

                                                      • Rich getting richer
                                                        • Amazon dips a toe in streaming waters
                                                          • Mobile ticketing helps stadia go paper-free
                                                            • Manchester United retains commercial crown
                                                            • Market Share

                                                              • Minority rule
                                                                  • Figure 21: Share of English professional football club revenues, by division, 2016/17
                                                                • An elite within the elite
                                                                  • Figure 22: Share of aggregate Premier League revenues, 2016/17
                                                              • Launch Activity and Innovation

                                                                • Amazon breaks new ground in broadcast rights
                                                                  • iFollow leads in streaming
                                                                    • Table for (League) Two?
                                                                      • Caterers gamble on volume beating value
                                                                        • Blockchain looks to provide the missing link in the ticket market
                                                                          • Smartphones the ticket to seamless spending
                                                                          • Club Profiles

                                                                            • Manchester United retains commercial crown
                                                                              • Figure 23: Leading Premier League clubs, by revenue, 2016/17
                                                                            • Manchester United
                                                                                • Figure 24: Manchester United revenues, by segment, 2013/14-2016/17
                                                                              • Manchester City
                                                                                  • Figure 25: Manchester City revenues, by segment, 2013/14-2016/17
                                                                                • Arsenal
                                                                                    • Figure 26: Arsenal revenues, by segment, 2013/14-2016/17
                                                                                  • Liverpool
                                                                                    • Figure 27: Liverpool revenues, by segment, 2013/14-2016/17
                                                                                  • Chelsea
                                                                                      • Figure 28: Chelsea revenues, by segment, 2013/14-2016/17
                                                                                    • Tottenham Hotspur
                                                                                        • Figure 29: Tottenham Hotspur revenues, by segment, 2013/14-2016/17
                                                                                    • The Consumer – What You Need to Know

                                                                                      • World Cup has universal appeal
                                                                                        • Livestreaming gets in the game
                                                                                          • Plenty of fans prepared to pay to view
                                                                                            • Fans stay with TV until the final whistle
                                                                                              • Younger fans put social issues ahead of cost
                                                                                                • Sponsors seek value through engagement online
                                                                                                • The Football Nation

                                                                                                  • World Cup delivers peak football...
                                                                                                    • Figure 30: Watching live football, July 2018
                                                                                                  • ...and closes the gender gap
                                                                                                      • Figure 31: Watching live football, by gender and age, August 2017 and July 2018
                                                                                                  • Experience of Live Football

                                                                                                    • Game starts scoring outside the box
                                                                                                        • Figure 32: Methods of watching live football, July 2018
                                                                                                      • Young still priced out of seats and subscriptions
                                                                                                          • Figure 33: Methods of watching live football, by age, July 2018
                                                                                                      • Live Football Viewing

                                                                                                        • Out-of-home market a destination for brands
                                                                                                            • Figure 34: Channels used to watch live football, July 2018
                                                                                                          • Television still where football needs to be seen
                                                                                                            • Figure 35: Platforms used to watch live football, by channel or streaming service watched, July 2018
                                                                                                        • Football Media

                                                                                                          • Match action sustains big screen’s appeal
                                                                                                              • Figure 36: Following football through media, July 2018
                                                                                                            • Fan TV attracting brand supporters
                                                                                                                • Figure 37: Experience of watching non-match video online, by socio-demographic status and gross household income, July 2018
                                                                                                            • Fan Issues

                                                                                                              • A generation gap emerges in concern over cost
                                                                                                                  • Figure 38: Fan priorities for football clubs, July 2018
                                                                                                                • A change of priorities at the gate
                                                                                                                    • Figure 39: Fan priorities for football clubs, by experience of watching live football, July 2018
                                                                                                                • Sponsor Opportunities

                                                                                                                  • Can brands show fans they offer more than cash?
                                                                                                                      • Figure 40: Fan priorities for football club sponsors, July 2018
                                                                                                                    • Sponsors to find greatest reach online
                                                                                                                      • Figure 41: Fan priorities for football club sponsors, by experience of live football, July 2018
                                                                                                                  • Appendix

                                                                                                                    • Data sources
                                                                                                                      • Abbreviations
                                                                                                                        • Fan chart forecast
                                                                                                                            • Figure 42: Forecast of English professional football club* revenues, 2017/18-2022/23

                                                                                                                        The Football Industry - UK - October 2018

                                                                                                                        £1,995.00 (Excl.Tax)