The Fresh Floral Consumer - US - May 2012
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The fresh floral market experienced sales declines during the recession as consumers cut back on non-essential spending, a category that many people consider fresh flowers to fall into. However, the market rebounded beginning in 2010, growing by 3% after a 10% decline in 2009, and is poised for growth over the next few years. Many factors will impact this market including a slow return of consumer confidence, a number of shifts in weddings and celebrations, and increased distribution of flowers and plants in a wider range of retailers. These, as well as other factors will help sales in the fresh floral market reach an estimated $38.5 billion in 2016.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.