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The Future of Aircare & Pest Control: 2019

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

Immediate future: next two years

Aircare and pest control brands can create stronger ties to supporting mental health and wellbeing, as well as promote a cleaner and safer home environment for the most vulnerable inhabitants, pets and children. As homes become more connected, it is creating new opportunities for convenient, automated aircare and pest control.

Planning ahead: next five years

Adults seek safer homes, including ridding them of unwanted pests as well as chemicals that negatively impact indoor air quality. Safer, healthier alternatives, and full transparency, will be a growing focus. In aircare, modern lifestyle-supporting therapeutic experiences like scent, light, and sound can enhance everyday experiences.

Market overview: key data

Global retail sales of aircare and pest control products reached US $21.3 billion in 2018. The US is the largest market for both sectors, while Europe is the strongest growth region for aircare and North America for pest control products. However, Asia-Pacific holds huge potential for growth in both sectors.

Expert analysis from a specialist in the field

Written by Rebecca Cullen, a leading analyst in the Household Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Aircare and pest control that provide specific health benefits and mitigate the effects of stress and mental issues will add credibility to aromatherapy claims. Rebecca Cullen
Household Care Analyst

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Table of contents

  1. Immediate future: The next two years

    • 1. Brands build momentum around health and wellness
    • [Graph] Global: aircare NPD with aromatherapy claims, by type of benefit, 2018
    • 2. Niche groups have greater need for air and pest products
    • [Graph] Global: children's products as a % of pest control and personal insect repellent NPD, by sector, Dec 2017-Nov 2018
    • [Graph] US: Attitudes toward pet health, 2018
    • 3. Aircare and pest control automation
  2. Planning ahead: the next five years

    • 4. Greater transparency and safety
    • 5. Create new aircare experiences
    • 6. E-commerce and digitalization of aircare and pest control sales
  3. Market overview

    • [Graph] Global launches of aircare products by top 10 claims*, Dec 2017-Nov 2018
    • [Graph] Global launches of pest control products by top 10 claims*, Dec 2017-Nov 2018