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Description

Description

The big stories

Widespread proliferation of plant-based protein has created a crowded market for meat alternatives in the West. Meat companies have been left to navigate the rising tide of challenges by diversifying their portfolios. Environmental concerns put pressure on companies to ramp up their sustainability commitments.


In the next two years

Meat alternatives step up to address processing concerns and contribute to marine conservation. A shifting global landscape will put a spotlight on Asia. Climate change will manifest in increased attention to water and air.


In five years and beyond

Expect a 'less but better' approach to meat from animals. Cellular agriculture and synthetic biology will advance into new categories, such as ingredients, and will make premium meat like wagyu beef more affordable. Ethical and environmental attributes of cultured meat will be called into question.

A breakdown of what's to come

  • Crowded market for meat alternatives
  • Meat companies navigate a rising tide of challenges
  • Environmental concerns come to the forefront
  • Meat alternatives fine tune health and value
  • Shifting global landscape puts a spotlight on Asia
  • Water and air pollution will be the key environmental issues to address

What's included

What's included

Table of contents

Table of contents

  1. The big stories

    • Crowded market for meat alternatives
    • Meat companies navigate a rising tide of challenges
    • Environmental concerns come to the forefront
    • [Graph] Global: ethical & environmental claims* in meat, fish, poultry and meat substitutes, Jan 2017-Dec 2019
  2. IN THE NEXT TWO YEARS

    • Meat alternatives fine tune health and value
    • Shifting global landscape puts a spotlight on Asia
    • Water and air pollution will be the key environmental issues to address
  3. IN FIVE YEARS AND BEYOND

    • KEY MARKET DATA

      • [Graph] Global: % of launches of meat, poultry, fish and meat substitutes within each region, 2019
      • [Graph] Global: meat substitute product launches, top five countries, 2019
      • [Graph] Global: fish product launches, top five countries, 2019

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    • Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    • Consumer

      Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    • Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    • Data

      Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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