The Future of Animal Proteins, Meat Alternatives: 2020
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The big stories
Widespread proliferation of plant-based protein has created a crowded market for meat alternatives in the West. Meat companies have been left to navigate the rising tide of challenges by diversifying their portfolios. Environmental concerns put pressure on companies to ramp up their sustainability commitments.
In the next two years
Meat alternatives step up to address processing concerns and contribute to marine conservation. A shifting global landscape will put a spotlight on Asia. Climate change will manifest in increased attention to water and air.
In five years and beyond
Expect a 'less but better' approach to meat from animals. Cellular agriculture and synthetic biology will advance into new categories, such as ingredients, and will make premium meat like wagyu beef more affordable. Ethical and environmental attributes of cultured meat will be called into question.
A breakdown of what's to come
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